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Author Lindsay Schleisman

Lindsay Schleisman

 

LinkedIn Groups: The Social Marketer’s Secret Weapon For Targeting Media Roles

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Last week, aimClear blog took you on a tour through the nascent field of inbound PR, articulating the advantages of using paid advertising technologies for classic public relations. Included in this primer was a selection of media roles and workplaces targetable through Facebook’s ad platform. LinkedIn ads may not be as sexy as those brought… Read More

LinkedIn  /  PR

Media Relations in the Social Age: Pitching Reporters Via LinkedIn PPC

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In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture. (If you’re still relying on a fax machine, please tell us why in the comments. Seriously. We’d love to know.) All of these communication channels… Read More

LinkedIn  /  PR

Ignoring Blog Comments & Other Nifty Social Media Lessons from Delta

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Here in Minnesota, we have a love/hate relationship with Delta Air Lines. It’s a very special decades-long relationship. We loved/hated it as our (former) hometown carrier Northwest Airlines, and even prior to that when it was known as Northwest Orient (for the elders among us who can remember ancient not-so-recent history). We love that the… Read More

Blogging  /  Rants

aimClear Welcomes New Online Marketers To Team

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We’re rolling out the welcome wagon to two of our newest employees, Erica Sendros and Megan Lichty. These crazy-talented ladies have joined our ranks of online marketers as associate account managers. We hope you’ll join us in extending them a warm welcome, and allow us to introduce them to you.

aimClear

Talkin’ ‘Bout Facebook Targeting Tactics @ #SES Toronto

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Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series. The online marketing industry is well represented at SES Toronto with… Read More

SES Toronto  /  Speaking Engagements