Lindsay Schleisman

Lindsay Schleisman

Senior Account Manager

Talkin’ ‘Bout Facebook Targeting Tactics @ #SES Toronto

Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series. The online marketing industry is well represented at SES Toronto with […]

By

Public Relations & SEO: Teaching Old Dogs New Tricks

OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started a blog, but no one’s reading it. What should we do?” If you were like me several years ago, you probably responded with some shifty […]

By 6 Comments

PR & Online Marketing: Navigating the Conflux

Did I just lose a contact, or does it seem like the lines between public-relations practitioner and online marketer are blurring? An increasing number of SEOs seem to think so (I happen to agree), but their perceptions of the role PR pros play in the SEM sandbox range from toy-sharer to sand-village slave. Recently, I read […]

By 3 Comments

PPC & SEO Square off in the Battle of the SEM Heavyweights

Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution […]

By 2 Comments

B2B Marketing: Red-Headed Step-Child of SEM World?

Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him […]

By

Why Content Creation 3-Ways Are 1 Smart, Sexy Strategy

The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be […]

By