Lindsay Schleisman

Lindsay Schleisman

Lindsay has published 22 posts

Talkin’ ‘Bout Facebook Targeting Tactics @ #SES Toronto

Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series. The online marketing industry is well represented at SES Toronto with […]

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Public Relations & SEO: Teaching Old Dogs New Tricks

OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started a blog, but no one’s reading it. What should we do?” If you were like me several years ago, you probably responded with some shifty […]

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PR & Online Marketing: Navigating the Conflux

Did I just lose a contact, or does it seem like the lines between public-relations practitioner and online marketer are blurring? An increasing number of SEOs seem to think so (I happen to agree), but their perceptions of the role PR pros play in the SEM sandbox range from toy-sharer to sand-village slave. Recently, I read […]

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