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Make no mistake about it: coverage resulting from media-relations efforts is a point of pride. The public relations agency proudly presents the article to their client contacts in the marketing department, who share it with the c-suite, VPs, sales reps—anyone who’ll listen. They may purchase reprints to distribute to prospective customers, hang a matted copy… Read More
It seems like there’s a tool for just about every public relations process now, particularly for those involving media relations. From media discovery to relationship management, and distribution to monitoring and reporting, we’re inundated with tools, tools and more tools. But let’s not forget the basics. Search engines can be a treasure trove of (free)… Read More
Last week, aimClear blog took you on a tour through the nascent field of inbound PR, articulating the advantages of using paid advertising technologies for classic public relations. Included in this primer was a selection of media roles and workplaces targetable through Facebook’s ad platform. LinkedIn ads may not be as sexy as those brought… Read More
In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture. (If you’re still relying on a fax machine, please tell us why in the comments. Seriously. We’d love to know.) All of these communication channels… Read More
Here in Minnesota, we have a love/hate relationship with Delta Air Lines. It’s a very special decades-long relationship. We loved/hated it as our (former) hometown carrier Northwest Airlines, and even prior to that when it was known as Northwest Orient (for the elders among us who can remember ancient not-so-recent history). We love that the… Read More
