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Author Lindsay Schleisman

Lindsay Schleisman

 

The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

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Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two… Read More

Content

The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

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Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to… Read More

Content

MnSearch Summit Highlights Vibrant Minnesota Search Marketing Scene

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This Friday, online marketers from around the state will convene in downtown Minneapolis for the inaugural MnSearch Summit. If you’re guessing the venue will be a ghost town, guess again. The event is sold out and expecting attendees from the likes of Medtronic, Caring Bridge, Globe University and other well-known local companies. You know something… Read More

MnSearch  /  Speaking Engagements

#SEO Secret Sauce! Experts Share All at #SMX Advanced

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It’s not every day you get the opportunity to ask industry leaders your burning SEO questions, but SMX Advanced offered attendees the chance during the final session of day 2. “Ask The SEOs” was a free form, no presentation kind of session. A bunch of really smart guys and gals sat on stage and took… Read More

SEO  /  SMX Advanced

Pig, Pug Or Polar Bear? Matt Cutts At #SMX Advanced!

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Between deflecting jabs about the PRISM program and keyword not provided data, Matt Cutts closed out day 1 of SMX Advanced in a way only Google’s Distinguished Engineer could. Search Engine Land Founding Editor Danny Sullivan joined Matt on stage, driving the conversation from the NSA to algorithm updates to SEO best practices. Matt dropped… Read More

SEO  /  SMX Advanced