ARCHIVE

Author Kevin Watterson

 

Retargeting, YouTube & Tricks of the Trade! Catch Manny Rivas at #SMXLondon

By

The editor of Prentice Hall Business Books was wrong, but it was also 1957 so we’ll cut him some slack. Data processing is more than a fad – it’s where retargeting was born. Speaking of being born, how do you think Target can estimate an expectant mother’s due date and send coupons timed to her… Read More

SMX London

Balancing Business, Babies & Family: The Rhea Drysdale #SMX West Interview

By

Today, we continue our coverage from last week’s SMX West! Balancing a growing family and an evolving search marketing business requires mixing business with family life. Rhea Drysdale, CEO of Outspoken Media and mom to 11-month old Liam, stopped by to share how blending the two well makes for a stronger company. The interview was… Read More

Interviews  /  SMX West

Lose the Jargon, Gain a Customer: The Duane Forrester #SMX West Interview

By

Last week at SMX, aimClear caught up with Duane Forrester, a Senior Product Manager who runs the Bing Webmaster Program. Stepping out of the search marketing bubble and putting on his consumer hat is how Duane keeps his focus running Microsoft’s search engine day in and day out. “You have to make sure you are truly at their [consumers] level”… Read More

Interviews  /  SMX West

Splitting the “Not Provided” Baby: The Danny Sullivan #SMX West Interview

By

Welcome to aimClear’s coverage from SMX West 2014! We’re keeping things going with Founding Editor of Search Engine Land, Danny Sullivan. Danny’s keynote interview with Google’s organic lead Amit Singhal rocked the conference with news that the search giant is working to “find the right solution,” according to Singhal, to honor users’ wish for secure searches… Read More

Interviews  /  SMX West

Win Business with the “Content Opportunity”: The Kevin Mullett #SMX West Interview

By

Welcome back to aimClear’s ongoing coverage of SMX West 2014. On day two, Manny Rivas, aimCear Online Advertising Director, interviewed Kevin Mullett, Director of Social Media and Visibility at Cirrus ABS, for his insight on social media tools that win business. “Everybody runs Screaming Frog. Ok, well, great. What else can we get other than… Read More

Interviews  /  SMX West