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Author Kevin Watterson

 

Lose the Jargon, Gain a Customer: The Duane Forrester #SMX West Interview

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Last week at SMX, aimClear caught up with Duane Forrester, a Senior Product Manager who runs the Bing Webmaster Program. Stepping out of the search marketing bubble and putting on his consumer hat is how Duane keeps his focus running Microsoft’s search engine day in and day out. “You have to make sure you are truly at their [consumers] level”… Read More

Interviews  /  SMX West

Splitting the “Not Provided” Baby: The Danny Sullivan #SMX West Interview

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Welcome to aimClear’s coverage from SMX West 2014! We’re keeping things going with Founding Editor of Search Engine Land, Danny Sullivan. Danny’s keynote interview with Google’s organic lead Amit Singhal rocked the conference with news that the search giant is working to “find the right solution,” according to Singhal, to honor users’ wish for secure searches… Read More

Interviews  /  SMX West

Win Business with the “Content Opportunity”: The Kevin Mullett #SMX West Interview

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Welcome back to aimClear’s ongoing coverage of SMX West 2014. On day two, Manny Rivas, aimCear Online Advertising Director, interviewed Kevin Mullett, Director of Social Media and Visibility at Cirrus ABS, for his insight on social media tools that win business. “Everybody runs Screaming Frog. Ok, well, great. What else can we get other than… Read More

Interviews  /  SMX West

aimClear’s #SMX West 2014 Conference Schedule: Speaking, Interviews & More!

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SMX West is here and, per usual, aimClear isn’t just attending – we’re covering, speaking at and interviewing some of the finest online marketing minds in the world.   This is aimClear’s seventh SMX West in a row speaking and this conference is dear to our heart. Because West takes place in San Jose,  the… Read More

aimClear  /  SMX West

Pumped For #SMX West? Come Early For aimClear’s Social SEO Workshop!

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Tired of watching algorithm updates shatter your SEO tactics? The days of regrouping from Panda, Penguin, Hummingbird and ever-changing link requirements can be over…if you grasp the way social content distribution is changing. Financial pressures are forcing Facebook and Twitter to monetize wherever they can, giving rise to a new content distribution model that combines… Read More

aimClear Workshop  /  SMX West