Author Kevin Watterson


Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

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Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about… Read More

Analytics  /  Google  /  SMX East

B2B Marketing SPLASH at #SMX East With Casie Gillette


As Director of Online Marketing and B2B expert at KoMarketing, Casie Gillette has heard it a thousand times: Why should I care about social? The short answer: Customers! Casie walked the floor with Marty at SMX East to share insight on where social sits in the marketing mix and the one thing that will blow… Read More

SMX East

aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed


aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment… Read More

Advertising Agency  /  aimClear

Prevent The Flatline Of Nope! 5 Content Marketing Fails From Rand Fishkin


Rand Fishkin, the legendary Wizard of Moz, can always be counted on to deliver one of the best sessions at any conference he attends, and his afternoon keynote at last week’s #MNsummit was no exception. From mustache wax to caveman impersonations to Rand in a Fred Flintstone costume, this presentation was 40 minutes of Randdamn-awesomeness.… Read More


Delightful Landing Page Optimization! CRO Tips From #MNSummit


Last week, we had the pleasure of attending the MnSearch Summit in downtown Minneapolis, and we walked away with quite a bit to share.  Great speakers like Rand Fishkin, Adria Saracino, Oli Gardner and Lee Odden brought major knowledge about how to stand out in the increasingly crowded field of search marketing. This was the… Read More