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Author Kevin Watterson

 

Prevent The Flatline Of Nope! 5 Content Marketing Fails From Rand Fishkin

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Rand Fishkin, the legendary Wizard of Moz, can always be counted on to deliver one of the best sessions at any conference he attends, and his afternoon keynote at last week’s #MNsummit was no exception. From mustache wax to caveman impersonations to Rand in a Fred Flintstone costume, this presentation was 40 minutes of Randdamn-awesomeness.… Read More

MnSearch

Delightful Landing Page Optimization! CRO Tips From #MNSummit

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Last week, we had the pleasure of attending the MnSearch Summit in downtown Minneapolis, and we walked away with quite a bit to share.  Great speakers like Rand Fishkin, Adria Saracino, Oli Gardner and Lee Odden brought major knowledge about how to stand out in the increasingly crowded field of search marketing. This was the… Read More

MnSearch

Retargeting, YouTube & Tricks of the Trade! Catch Manny Rivas at #SMXLondon

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The editor of Prentice Hall Business Books was wrong, but it was also 1957 so we’ll cut him some slack. Data processing is more than a fad – it’s where retargeting was born. Speaking of being born, how do you think Target can estimate an expectant mother’s due date and send coupons timed to her… Read More

SMX London

Balancing Business, Babies & Family: The Rhea Drysdale #SMX West Interview

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Today, we continue our coverage from last week’s SMX West! Balancing a growing family and an evolving search marketing business requires mixing business with family life. Rhea Drysdale, CEO of Outspoken Media and mom to 11-month old Liam, stopped by to share how blending the two well makes for a stronger company. The interview was… Read More

Interviews  /  SMX West

Lose the Jargon, Gain a Customer: The Duane Forrester #SMX West Interview

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Last week at SMX, aimClear caught up with Duane Forrester, a Senior Product Manager who runs the Bing Webmaster Program. Stepping out of the search marketing bubble and putting on his consumer hat is how Duane keeps his focus running Microsoft’s search engine day in and day out. “You have to make sure you are truly at their [consumers] level”… Read More

Interviews  /  SMX West