Author Jennifer Osborne


Offline ROI: Track, Measure, Evaluate & Quantify


It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue.

Analytics  /  Paid Marketing

How to Optimize Video: Step by Step Instructions


On Day 1 at SES San Jose, the Video Search Engine Optimization session was jam packed with people standing around the perimeter. It’s no surprise when you consider the speakers line up:Greg Jarboe, President & Co-founder, SEO-PR; Chase Norlin, CEO, Pixsy Corporation ; Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC; Matthew… Read More


43 Killer Viral Tips from Top Marketers: SES Day 1


‘Tis budget season and marketing people are all a flutter trying to decide how to spend their 2009 dollars. As the American Economy gives more and more recession indicators, marketing budgets are going to hold even at best and most likely will shrink this year. Smart marketers know that Viral Marketing aka Word of Mouth… Read More