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Author Jeff Quipp

 

State-of-the Art: Trends in Mobile Search

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This post is part of our aimClear’s continued blogging coverage of the SES New York 2008 search marketing conference. People throughout the world are increasingly relying on cell phones and mobile devices to keep them plugged in. Obviously, search will play an ever increasing role in the evolution of mobile. When will mobile search surpass… Read More

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Authority Building, Media Mentions, & the “Bounciblity” of Sports Bras

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[Editor's Note: That's really what they talked about.] This post is part of our continued live blogging coverage of the SES New York conference. The session covered here is the session titled ‘Beyond Linkbait: Getting Authoritative Online Mentions’. The days of reciprocal linking (as a primary means of link building) and link farms to secure… Read More

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Battle for Mindshare & Positioning! Big Brand Search Strategies

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This post is part of our continued live blogging coverage of the SES New York conference. One of the really interesting aspects to search, is its potential. It seems virtually limitless. At the current time however, companies seems to be very tentative when considering investing in search marketing strategies. Consider for example that while 80%… Read More

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Basketball Players, Assists, and B2B Tactics

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This post is the next of aimClear’s live blogging of coverage at SES New York 2008. This session in particular was titled B2B Tactics. Optimizing B2B sites is often considered to be somewhat more challenging than optimizing B2C type sites, or at the very least different strategies are needed. Linking and content strategies beyond the… Read More

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SES Focus: Local Search Marketing Tactics

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This post is part of aimClear’s live coverage of SES NY 2008, and covers a session on the Local search track. Image courtesy BMWBlog.com How can search marketers maximize the local presence of their clients? There are a myriad of ways to do so, using many different properties and approaches. Some such approaches include online/internet… Read More

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