aimClear Search Marketing Blog

This post is part of our aimClear’s continued blogging coverage of the SES New York 2008 search marketing conference.

People throughout the world are increasingly relying on cell phones and mobile devices to keep them plugged in. Obviously, search will play an ever increasing role in the evolution of mobile. When will mobile search surpass desktop search? We’ve been expecting better search capabilities from mobile devices for some time, and know that Asia is far ahead of North America in this respect at the current time. Today @ SearchEngineStrategies, experts discuss their views about the evolution of search in North America. Read the rest of this entry »

[Editor's Note: That's really what they talked about.] This post is part of our continued live blogging coverage of the SES New York conference. The session covered here is the session titled ‘Beyond Linkbait: Getting Authoritative Online Mentions’.

The days of reciprocal linking (as a primary means of link building) and link farms to secure better rankings are long gone. Google has evolved. So too have the strategies of reputable search firms.

Terms like ‘link exchange’ and ‘reciprocal’ are today replaced by terms like ‘authority‘ , ‘linkbait’ and the like. There’s also an inherent understanding today that the quality of the link matters more than quantity, and reaching key influencers with the right content is the holy grail of search. Read the rest of this entry »

This post is part of our continued live blogging coverage of the SES New York conference.

One of the really interesting aspects to search, is its potential. It seems virtually limitless. At the current time however, companies seems to be very tentative when considering investing in search marketing strategies.

Consider for example that while 80% of web browsing starts with Search, and consumers are spending up to 50% of their media time online … then why are many major brand companies spending on average only 2.5% of their media budgets online? Isn’t search a prime opportunity in the battle for mindshare? Read the rest of this entry »

This post is the next of aimClear’s live blogging of coverage at SES New York 2008. This session in particular was titled B2B Tactics.

Optimizing B2B sites is often considered to be somewhat more challenging than optimizing B2C type sites, or at the very least different strategies are needed. Linking and content strategies beyond the basics require very very different approaches. Fortunately, some companies and individuals have developed special insights in this realm, and are willing to share some of their thoughts and ideas. Read the rest of this entry »

This post is part of aimClear’s live coverage of SES NY 2008, and covers a session on the Local search track.

Image courtesy BMWBlog.com

How can search marketers maximize the local presence of their clients? There are a myriad of ways to do so, using many different properties and approaches. Some such approaches include online/internet Yellow Pages, local search engines, maps and mapping functions, local directories, and much more. In today’s ’s session, we heard from experts in the trenches, regarding the strategies and tactics most commonly utilized. Read the rest of this entry »

Greetings from Search Engine Strategies! This post is part of aimClear’s continued live blogging coverage of SES NY 2008.

Local search has finally come into itself. There are roughly 20 million small and medium sized businesses in the U.S., and fewer than 25% have a website. Most of these companies obviously have a limited presence in a small geographically defined region. Search engines have made some major inroads in giving many of these SMEs a presence online, but there is still much room for improvement.

Not only will search provide an opportunity to all those local businesses, but so too will those with the foresight and capability to help expose those business to the internet and search. What a behemoth opportunity! Read the rest of this entry »

Day 1 of Search Engine Strategies New York certainly lived up to expectations. The sessions were excellent, the city is spectacular, and I was fortunate enough to meet up with a large number of new and old friends. The day ended for most with a St. Paddy’s day pub crawl, primarily through Irish bars :). Read the rest of this entry »

As mentioned in part 1 of the “Search Around the World” Series, what do you do when your primary markets are hyper competitive, and increasing sales or marketshare is extremely difficult or expensive? Answer … expand to secure a presence in different countries.

In many cases, the economic and business climates of Europe and the UK will be closest to our own here in North America, and therefore make the most logical first step to expanding abroad.

If this is something you’re considering as a firm, or might consider, then understanding more about the intricacies of those regions is crucial. Here are some opinions from experts currently operating in those regions. Read the rest of this entry »

This is the second post in continued coverage of SES New York, and the series on Search in Asia, Asia Pacific and Latin America.

The last post looked at China and Japan. This post will look at the other 3 countries discussed in the session, namely Australia, Singapore, and Latin America Read the rest of this entry »

How best to grow your firm when your primary markets are hyper competitive? This is a question many many companies ask themselves routinely.Begs the question; why not look to additional markets? There is absolutely no better place or opportunity for growth than in Asia, Asia Pacific, and Latin America. Not only do many of these countries support tremendous populations, but their economic systems are getting much stronger.

That said, today there a 5 speakers discussing how to gain a better presence in Asia, the Asian Pacific, and Latin America. Read the rest of this entry »