Jeff Quipp

Jeff has published 11 posts

State-of-the Art: Trends in Mobile Search

This post is part of our aimClear’s continued blogging coverage of the SES New York 2008 search marketing conference. People throughout the world are increasingly relying on cell phones and mobile devices to keep them plugged in. Obviously, search will play an ever increasing role in the evolution of mobile. When will mobile search surpass […]

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Authority Building, Media Mentions, & the “Bounciblity” of Sports Bras

[Editor’s Note: That’s really what they talked about.] This post is part of our continued live blogging coverage of the SES New York conference. The session covered here is the session titled ‘Beyond Linkbait: Getting Authoritative Online Mentions’. The days of reciprocal linking (as a primary means of link building) and link farms to secure […]

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Battle for Mindshare & Positioning! Big Brand Search Strategies

This post is part of our continued live blogging coverage of the SES New York conference. One of the really interesting aspects to search, is its potential. It seems virtually limitless. At the current time however, companies seems to be very tentative when considering investing in search marketing strategies. Consider for example that while 80% […]

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Basketball Players, Assists, and B2B Tactics

This post is the next of aimClear’s live blogging of coverage at SES New York 2008. This session in particular was titled B2B Tactics. Optimizing B2B sites is often considered to be somewhat more challenging than optimizing B2C type sites, or at the very least different strategies are needed. Linking and content strategies beyond the […]

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SES Focus: Local Search Marketing Tactics

This post is part of aimClear’s live coverage of SES NY 2008, and covers a session on the Local search track. Image courtesy BMWBlog.com How can search marketers maximize the local presence of their clients? There are a myriad of ways to do so, using many different properties and approaches. Some such approaches include online/internet […]

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Local Search, a Different SEM Creature

Greetings from Search Engine Strategies! This post is part of aimClear’s continued live blogging coverage of SES NY 2008. Local search has finally come into itself. There are roughly 20 million small and medium sized businesses in the U.S., and fewer than 25% have a website. Most of these companies obviously have a limited presence […]

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SES New York Day 2 … Start Your Engines!

Day 1 of Search Engine Strategies New York certainly lived up to expectations. The sessions were excellent, the city is spectacular, and I was fortunate enough to meet up with a large number of new and old friends. The day ended for most with a St. Paddy’s day pub crawl, primarily through Irish bars :).

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Search Landscape in The UK & Europe, SearchEngine Strategies NYC 2008

As mentioned in part 1 of the “Search Around the World” Series, what do you do when your primary markets are hyper competitive, and increasing sales or marketshare is extremely difficult or expensive? Answer … expand to secure a presence in different countries. In many cases, the economic and business climates of Europe and the […]

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Latin America, Australia, and Asia! The Emergence of Global Search

This is the second post in continued coverage of SES New York, and the series on Search in Asia, Asia Pacific and Latin America. The last post looked at China and Japan. This post will look at the other 3 countries discussed in the session, namely Australia, Singapore, and Latin America

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