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Author Gretchen Egeberg

Gretchen Egeberg

Whether with clay or ad creative, Gretchen’s hands are always dirty. Gretchen is an Online Marketing Production Specialist at aimClear, where she specializes in Facebook and LinkedIn ads production. From targeting to creative to campaign management and optimization, if it has to do with social ads, Gretchen’s most likely involved.

With no two days being exactly the same, Gretchen credits the search marketing industry as having the perfect balance between business and creative. “There is an overwhelming amount of passion in this line of work,” she says. “People enjoy what they do, they enjoy each other and they work incredibly hard. It’s pretty darn inspiring.”

 

Must-Read! Insider Tips to Ad Optimization, Straight from #SESSF

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Welcome back to aimClear’s coverage of #SESSF! The afternoon brought us Insider Tips to Ad Optimization, hosted by session moderator, Noran El-Shinnawy, Director of Marketing at BoostCTR. Noran introduced John Gagnon, Bing Evangelist, and associated with Microsoft Products, and Microsoft Advertising along with Matt Lawson, Vice President of Marketing at Marin Software, who were ready to reveal juicy… Read More

PPC  /  SES San Francisco

Causing True Community: The Huevos Rancheros + Pinot Approach

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Chorizo, potatoes, and eggs…oh my! I bet you’re wondering what this Friday morning feast has to do with social media, right?  The real question is, what DOESN’T it have to do with social media?! aimClear’s CEO Marty, hosted a protein pumping pow-wow this morning. In doing so, he demonstrated the importance of bringing people together.  ”Promotion” started… Read More

aimClear  /  Community Manager

Targeting Facebook Moms: Rural vs. Urban Penetration

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There are a lot of misconceptions in the mainstream marketing world about Facebook (FB) as a fertile advertising platform. Deep psychographic research and a robust ad platform are essential for deadeye targeting- really honing in on the type of people you want not only to see your FB ads, but eagerly click on them (and… Read More

Demographic Research