GoogleAnalytics vs. Omniture: Independent Analysis
[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well does a free product stack up against one costing six figures? The […]
How To Make 45K a Day Scamming Facebook Ads
But before you scroll down to find out how, I want to tell you that you can fly Southwest for FREE. Yes—Southwest is giving away free tickets in a promo that expires tonight! Or so the ad on the right would seem. It’s got the Southwest Airlines logo and is worded such that you’d think […]
The Ultimate Local Ad Agency 2010 Fiscal Model?
credit: zenobia_joy In yesterday’s post, guest blogger and CEO of BlitzLocal.com, Dennis Yu, tackled some important concepts of the local ad firm- specifically the fact that it is sure to kick the bucket in 2010 if industry professionals don’t take proactive steps as soon as possible. Part two of this story will address changes the […]
Evolve Or Die: 2010 Local Ad Agency Fiscal Models
Borrell Research released a report on the Economics of Search Marketing for firms catering to local—ReachLocal, Yodle, MarchEx, WebVisible, and others. Companies in this space churn up to 90% of their clients every 6 months, meaning that they lose clients as fast as they can gain them. The Kelsey Group confirmed this trend last year, […]