Dennis Yu

Dennis has published 4 posts

Dennis Yu is CTO of BlitzLocal.com, an online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets. Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others. In his free time, Dennis Yu writes a personal blog and is an avid golfer. His company specializes in local lead gen for clients as small as the local restaurant at $10 per month for search engine visibility all the way up to large national chains with thousands of stores. BlitzLocal is actively looking for analysts that want to join the team to help stay at home moms, students, and others become Internet marketing experts in their own neighborhoods to drive measurable ROI for clients in the form of calls and confirmed appointments.

GoogleAnalytics vs. Omniture: Independent Analysis

[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We  get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well does a free product stack up against one costing six figures? The […]

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How To Make 45K a Day Scamming Facebook Ads

But before you scroll down to find out how, I want to tell you that you can fly Southwest for FREE.  Yes—Southwest is giving away free tickets in a promo that expires tonight! Or so the ad on the right would seem.  It’s got the Southwest Airlines logo and is worded such that you’d think […]

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The Ultimate Local Ad Agency 2010 Fiscal Model?

credit: zenobia_joy In yesterday’s post, guest blogger and CEO of BlitzLocal.com, Dennis Yu, tackled some important concepts of the local ad firm- specifically the fact that it is sure to kick the bucket in 2010 if industry professionals don’t take proactive steps as soon as possible. Part two of this story will address changes the […]

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Evolve Or Die: 2010 Local Ad Agency Fiscal Models

Borrell Research released a report on the Economics of Search Marketing for firms catering to local—ReachLocal, Yodle, MarchEx, WebVisible, and others.  Companies in this space churn up to 90% of their clients every 6 months, meaning that they lose clients as fast as they can gain them.  The Kelsey Group confirmed this trend last year, […]

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