In the realm of B2B marketing, the cycle from interest to consideration to purchase can take a long time. While every brand will experience a different time to conversion, B2B
Dynamics of business are changing at a dizzying pace. Business models are upended. Marketers are scrambling to decode signals in search and social that change by the hour – or
Today we continue our forest-inspired journey into great content marketing. In Part I of this two-part post, we likened great content to the parts of a tree, from roots to
I am fresh off an amazing opportunity speaking to smart marketers in Vermont’s idyllic wooded wonderland. With trees on my mind for that event, my content marketing workshop session used
Facebook split testing has traditionally been pretty difficult to execute…and often not worth the investment (in time or money) to structure a campaign for scientific results. Now the game is
Influencer marketing is all the rage, yet it’s definitely not a new concept. Even so, plenty of digital marketers are missing out on key social media methods to get in
2017 is here, and with it a clean slate. Many of us at AIMCLEAR have defined personal resolutions. Organizationally, the new year offers an opportunity to set goals and to
At its most basic level, marketing is about selling something, whether that be a product, service, organization, idea, position or something else. In terms of goods and services, if you
Developing a mobile app that’s useful and fills a void in the marketplace is only half the battle. Marketing the app to gain — and retain — users can make
