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Author Charlene Jaszewski

 

Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES

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Whoosh! The Converting Visitors Into Buyers seminar at Search Engine Strategies New York felt like a whole day chock full of my daily dose of conversions! This seminar was moderated by Aaron Shear, Search Engine Watch Expert and Partner, Boost Search Marketing. The speakers were: Mike Moran, Distinguished Engineer, IBM ,Nigel Ravenhill, Program Manager, McAfee,… Read More

Seminars

Happy Birthday Google Website Optimizer! What’s New With You?

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Google Website Optimizer just celebrated its 1st birthday this week. Tom Leung, Business Product Manager for GWS presented What’s New With Google Website Optimizer today at Search Engine Strategies New York. This amazing FREE service lets users test different versions of their site and plays nicely with Google Analytics (also FREE) to tell them how… Read More

Seminars

Expect Barking Cats? Customers Redefined

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It’s Monday March 17, (I forgot to wear green!) and I’m excited to be covering the first seminar of the day at Search Engine Strategies New York, Redefining The Customer, presented by Jeffrey Eisenberg (subbing for brother Bryan who is here but down with “the crud.”) Bryan and Jeffrey are co-authors of Waiting For Your… Read More

Seminars

From Camel’s Eyelids to Auto-geolocation: the Future of Mobile and Local Search

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Mobile applications and local searches continue to penetrate deeper into the mobile user experience, and exciting developments are on the horizon. Mobile and Local Search: Finding the Way was moderated by Michael Boland, Senior Analyst, The Kelsey Group. Speakers at this Search Engine Strategies seminar all brought knowledge from different corners of the mobile and… Read More

Seminars

Critical Context in Analytic Data: Captain Kirk, Mortality Rates & Red Shirts

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Matt Bailey, in his lively Search Engine Strategies presentation, “Analytics: Data Into Action,” explained the importance of context in analytic data using the analogy of calculating the mortality rate of the “red-shirts” on Star Trek. This session was moderated by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Analytics… Read More

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