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Mobile applications and local searches continue to penetrate deeper into the mobile user experience, and exciting developments are on the horizon. Mobile and Local Search: Finding the Way was moderated by Michael Boland, Senior Analyst, The Kelsey Group. Speakers at this Search Engine Strategies seminar all brought knowledge from different corners of the mobile and […]
Matt Bailey, in his lively Search Engine Strategies presentation, “Analytics: Data Into Action,” explained the importance of context in analytic data using the analogy of calculating the mortality rate of the “red-shirts” on Star Trek. This session was moderated by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Analytics […]