ARCHIVE

Author Charlene Jaszewski

 

This Is My Brain On SES…

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Well Search Engine Strategies New York 2008 is over, and it’s been amazing! My brain started getting full about Tuesday afternoon, but I keep stuffing information into it! I’ve ended up pushing out some childhood memories to make room, but hopefully they were of grade school multiplication drills or something like that. I’ve compiled a… Read More

Seminars

The Pinocchio Effect: Site Clinic with Matt Bailey and Jennifer Laycock

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“Design for people first, then the search engines will be pleased too. It’s like the Pinocchio effect – they want to be a real boy too.” Such were the words of wisdom of Matthew Bailey, President of SiteLogic, and Jennifer Laycock, Editor-in-Chief of Search Engine Guide in the Site Clinic, the last seminar of Search… Read More

Seminars

Blogging Boogeyman: WHAT Is Social Media Good for? PART 2

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Are you afraid of bloggers? Sleep with the light on? You’ll find reasons to sleep above the covers after you read the next installment of Social Media: What Is It and What Is It Good For? from Search Engine Strategies New York. (Read part One). Jory Des Jardins, Co-Founder & President of Strategic Alliances at… Read More

Seminars  /  SEO

WHAT is Social Media Marketing Good For Anyway? Part One

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Whether you embrace it or not, social media is here to stay and affects your brand. Social media marketing must be part of your overall marketing effort. Ignore the blogosphere at your peril. Moderator Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM, began the seminar by stating that… Read More

Seminars  /  SEO  /  Social Media

Cookies, Milk & Kramer Part 2: Converting Visitors To Buyers @ SES

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This is part 2 in a series detailing the wonderful and overly full seminar, Converting Visitors to Buyers at Search Engine Strategies New York. (Read part One). The third speaker was Michael Sack, Director, SEM technology & Development, Idearc Media Corp. I feel personally involved with this presentation because I “fixed” it for him on… Read More

Seminars