aimClear Search Marketing Blog

[Editor's note: This post is our continued dissemination of content from last week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski (BTW, don't piss Char off):]

So I had my first belligerent search heckler experience in the Death of .mobi session last week @ SES (props to Rebecca Lieb for putting him DOWN!). This was followed by an impulse that I might need a two-drink minimum in the session immediately following (thanks to funnyman Search Engine Strategies Master of Ceremonies Kevin Ryan, for soothing my tattered nerves!). But I digress…Here’s how to behave like a jackass, at any search marketing conference, in 8 stupid-simple steps: Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:]

Mobile and Local are tied at the hip, but up until recently the tools weren’t up to the task. But with advent of the iPhone however, all that is changing.

Besides making iPhone a great productivity tool (not to mention GORGEOUS eye candy), Apple has opened up third party application development.

This SES San Jose session demo-ed a few of the existing and up-and-coming applications taking advantage not only of local search, but also of the iPhone’s unique capabilities. Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:]

Search is all about getting users to your site, but what happens when they get there? Landing Page Optimization is all about making sure users know exactly what to do when they land on your site. These notes are from the SES San Jose “Landing Page Utopia: Expert Round Table panel.” Read the rest of this entry »

Twitter, Tweets, Twits, Twats? Facebook apps? You’ve heard about Twitter, Facebook and Microblogging in the blogosphere, find out whether it’s worth your time as a business tool, or just a way to bug your friends. Read the rest of this entry »

Gathering of the Techie Thought Leaders,
Moderated by Kevin Ryan and Mike Grehan, SES San Jose 2008
Matt Cutts – Google, Danny Sullivan -  Search Engine Land, Tim Westergren- Pandora, Robert Scoble – Scobleizer and others, Kirsten Mangers – CEO WebVisible, Rich LeFurgy, Archer advisors

Kevin Ryan is my personal god. He started off the round table with a pastiche of pop culture references to google, texting, blogging and everything else that the panel represents. (South Park, even though it’s rife with toilet humor, is still IMHO is one of the best observers/skewers of popular culture out there.) Read the rest of this entry »

Those workaholics down at Google threw the Search Engine Strategies folks a PAR-TAY on Tuesday night, so I ran down to catch it! I’d been curious to see the GooglePlex, and it didn’t disappoint. While walking through the courtyard, I felt something following me…

Read the rest of this entry »

It seems whenever someone mentions the importance of a good story these days, they bring up the Nordstrom Tires Story. As the tale goes, some backwoods guy bought tires at a store, and they wore out before they were supposed to. So the guy takes the tires back to the building where he remembered buying them.

He complains and asks for his money back. The store gives him his money back, no questions asked. The kicker? The tire store he bought them from had closed. Nordstrom had moved into that building (but the guy didn’t notice). Nordstrom has never carried tires, but they gave him his money back anyway.

Research has proven this story to be an urban legend, yet the telling of it continues, as an example of a good customer service story.

Wouldn’t you like to have this kind of devoted storytelling surrounding your brand?
Read the rest of this entry »

Here I am at Search Engine Strategies San Jose! It’s a sort of homecoming, as I lived and worked in San Francisco for the first half of this decade. Yay! I was part of the Internet boom and bust and, after several years disconnected, it’s great to be on the forefront of tech again this morning. Read the rest of this entry »

Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and SEO? These and other powerful tools were divulged in Podcast & Audio Search Optimization during Search Engine Strategies New York.

On a whim I ducked into the Podcast & Audio Search Optimization seminar, and it was a nice surprise to be jolted awake by the energy and audio search stylings of Amanda Watlington, owner of Searching for Profit, and Daron Babin, CEO, Webmaster Radio. This session was moderated by Lee Odden, CEO, TopRank Online Marketing. Read the rest of this entry »