Author Anna Pedersen


Spreecast: What’s Up With The New Social Video Darling, Plus How It Can Build Your Brand


A few weeks back we covered Vine, a new app for recording and sharing bite-sized videos. This time around, we’re discussing a different video-oriented social platform that’s gaining some serious clout – Spreecast. What’s A Spreecast? Spreecast is a free, live-streaming video-broadcasting platform with integrated social media. Basically, users can broadcast live video while interacting… Read More

Social Media Marketing  /  Video

Bite-Sized Marketing: How Six-Second Vine Videos Can Build Your Brand


If you just asked, “What’s a Vine Video?” it’s time you got up to speed on Twitter’s newest mobile app. Released January 2013, Vine allows users to create six-second, shareable videos with their phones. These short videos are then posted and viewed by followers on a stream, similar to Twitter. Vine videos can also be shared… Read More

Community Manager  /  Social Media

Inside Facebook Graph Search: Finding People, Photos, Interest, & Places + Visibility Tips From #SMX


Welcome back to aimClear’s coverage of #SMX West 2013! After hearing a top-level progress report on Facebook Graph Search in the morning keynote on Day 2, we headed over to the Meet Facebook Graph Search session for an in-depth look at the highly buzzed about search marketing tool. Loren Cheng, a search product manager at… Read More

Facebook Graph Search  /  SMX West

PR Twitter 101: How To Engage Media, Get Ahead Of The News & Connect With Fellow Pros


Twitter, the free, 24-hour news source that provides instant connection with target audiences. Oh be still, my public relations heart. There are lots of tools PR pros use, but Twitter is by far one of the most helpful and robust. There are endless ways it can improve a practice, so many that both getting started… Read More

PR  /  Twitter

A Guide To Writing Headlines For Not-So-Great Writers: 5 Tips For More Clicks


Writers and non-writers alike can agree, headlines are pretty dang important. With endless stories exploding across news sites and sauntering into our inboxes, headlines are our filters for deciding what we will and will not give our highly coveted attention to. The thing is, both writers and non-writers will also agree that creating click-through worthy… Read More

Content  /  PR