aimClear Search Marketing Blog

Jeff Quipp is the quintessential multifaceted search marketing agency owner. Located in Ajax Ontario, his company SearchEnginePeople is known for staffing true next-gen Internet marketing thought-leaders.

Jeff is well regarded internationally as a conference speaker and sought after consultant for paid, natural search and social channels.  I had an opportunity to Interview him regarding his upcoming appearances at SearchEngineStrategies Toronto. Read the rest of this entry »

All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry.

Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and applications by which we publish content and measure organic SERPs (SEO). Read the rest of this entry »

Go ahead, ignore case studies regarding various Google map spam vectors. I can tell you it’s devastating to see a friend’s GoogleMaps listing wrong. If the map has not been hijacked, then Google sucks. Read the rest of this entry »

Dr. Qi Lu, president of Microsoft Online Services Division, and Matt Cutts, head of Google’s spam team will keynote Search Marketing Expo – SMX Advanced June 2-3 in Seattle, WA. It’s your chance to tell Google (to their face) exactly where you want them to go next. Read the rest of this entry »

aimClear is approached by traditional advertising agencies, often with rich history and too-often in stagnation or slight decline, seeking advice for growing online reputation as experts. Whether marketing regionally or nationally, it’s seriously powerful stuff to be perceived as an expert. Read the rest of this entry »

Like most SEM shops, our business is an amalgamation of flat rate products and hourly work. It’s generally been our focus to procure longer contracts, usually 6 month to 1-year agreements.

We thought it prudent to evolve our model in preemptive reaction to these brutal economic times.  Little did we know the unexpected gems of perspective we discovered. Read the rest of this entry »

Over the past 2 years, the relatively close knit blog universe has exploded in a massive confluence of social expression and corporate reaction. A cottage industry of owner-operators, trawling social media on behalf of themselves and others, has cropped up in lofts, dorms, agencies and iPhones.

These are the new social media Community Managers and corporate is clearly looking. This post offers a granular look at crucial skills, essential duties and a job description for the CM role. Read the rest of this entry »

Apple’s sleek iPhone 3G is everywhere!  With a whopping 51% of US smartphone traffic and incredible rich media features, this baby is the ultimate FWB toy for making love to each other or yourself. Read the rest of this entry »

Here we are again at SearchEngineStrategies New York.From the Philharmonic to ChinaTown, this big city is the apple of my eye. A couple of times a  year, when our friend PPC Expert David Szetela (Clix Marketing) and I are speaking at the same conference, we have a little gathering with our industry friends.

Those lucky enough to be sporting the cliche’ orange wristbands are going enjoy lovely camaraderie, frightening anecdotes, “forgettable finger food” and an enjoy (yet another) awesome upstairs Times SQ Schmooze Fest NYC experience. Of course, we’ll be giving away SearchWiki Lamesauce T-Shirts. Life is grand.

Watch for more posts from today’s SES sessions later tonight. For now, heading to the shindig.

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Greetings from the Big Apple! This SES New York 2009 session is all about keeping tabs on ever changing  advancements in universal & blended search- and what it means for marketing. The moderator is Kevin M. Ryan, SES Advisory Board Chair, CMO, WebVisible, Inc. Read the rest of this entry »