ARCHIVE
This evening in London, I was curious how locally personalized mobile search results looked for my name. Like many people I indulge in vanity searches for my name from time to time, especially when traveling. Imagine my surprise to see the InstantCheckMate mobile pay per click ad at at the bottom of my search results… Read More
Ah, London…precious city. It’s incredibly easy to get swept up in the venerable magnetism of Westminster Abby, Saint Paul’s Cathedral, The Tower Bridge, Crown Jewels, Soho, Oxford Circus, Covent Garden, Leicester Square, Buckingham Palace, pomp, circumstance and centuries of historic regalia in one smashing city. For goodness sakes, there was a Rolling Stones siting at… Read More
At the SES ClickZ social analytics training in Chicago last week, we asked the audience to raise hands if their companies are active in social. Nearly everyone in the room responded in the affirmative. We next polled how many attendees actually make money they can reasonably attribute to social media marketing. A couple of marketers… Read More
[11/8 Update: We have received a refund from Facebook: 11/9, On one 4 year old account, the spend cap worked today, testing additional accounts] The Facebook Ads application is throwing what seems to be a bug or a misleading change in feature behavior that allows accounts to exceed the Account Spend limit setting. aimClear experienced… Read More
Mitt Romney backers are buying Facebook and Twitter social advertising, designed to divert clicks from users who search for “Obama.” Buying ads for competitors’ brand search keywords is nothing new to online marketers. Decide for yourself. Is this is smart politics or dirty tactics? Some brands take offense to competitors buying ads on their name… Read More
