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Author Marty Weintraub

Marty Weintraub

Marty is Founder & Evangelist of aimClear® an integrated social, search, display and PR online marketing agency. After piloting aimClear to INC. 500/5000 status in 2012 and again in 2013, he is focused on guiding aimClear’s extensive training programs, defining agency vision, writing, speaking, networking, and leading industry studies. Marty was named Search Personality Of The Year at the 2013 US Search Awards.

Client credits include Intel, Firestone, Siemens, Tektronix, United Health Group, MarthaStewart.com, Washington Post & other iconic brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine .

Marty is a fixture on the international conference circuit. His recent and upcoming speaking keynotes & panels include SES London, MediaPost Search Insider Summit, OMS, Search Exchange and many others. Marty has appeared in front of audiences since 2007 at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.

His Wiley/Sybex book, “Killer Facebook Ads,” was critically acclaimed. His second Wiley book, “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success,” was released in 2013. Marty has written extensively for respected marketing publications including SearchEngineWatch, SearchEngineLand, and been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.

He has been described as “not your typical agency type,” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for psychographic targeting. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.

 

Hey #SMX NYC! Your Tweet Could Win A Tricked-Out Tent!

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Of the many features of aimClear’s lovely Duluth office, our tents get a tons of attention. You see, we pitch tents around aimClear so our awesome team can take naps, find relaxation and/or undertake other essential routines.  We love our office tents because of their big, bright colors and (let’s face it) it’s pretty darn… Read More

aimClear

“Linkbaiting?” SRSLY? 2011 Called & Wants Its Gimmick Back!

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Recently a large website sent over an RFP for a “Linkbaiting” assignment.  We don’t typically respond to cattle call RFPs, but this was an awesome prospective client. aimClear was humbled this site wanted some of that sweet aimClear content sauce Mojo.  We’re known for creating colorful and user-centric content, distributing by organic and paid organic… Read More

Content  /  Rants  /  SEO

Coffee, History & Memories: aimClear’s #SESSF Retrospective Roundup

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Good morning from San Francisco! aimClear is delighted to again be covering SES. The coffee’s hot  and there’s a promise of serious intellectual stimulation ahead, as we kick off Day One of our 2013 SES experience.  This year’s agenda is crisp and modern, focusing on the blended blur of paid and organic channels, tactics and… Read More

SES  /  SES San Francisco

The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models

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Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’.  Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools.  It’s best to start by saying that share of voice means different things to different marketers. Share Of Voice: A Core Definition… Read More

Competitive Intelligence  /  Demographic Research  /  Industry Data

The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate

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Sure! Your team creates and organically distributes amazing content that is intuitive, engaging by nature, and serves well-cultivated audiences.  That’s a given. Your community manager distributes the content and organic audiences love it and share. Great!  However, no matter how successful your content strategy is, without paid organic amplification, you’re most likely leaving substantial money… Read More

Facebook Advertising  /  Social Media Marketing