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Author Marty Weintraub

Marty Weintraub

Marty is Founder & Evangelist of aimClear® an integrated social, search, display and PR online marketing agency. After piloting aimClear to INC. 500/5000 status in 2012 and again in 2013, he is focused on guiding aimClear’s extensive training programs, defining agency vision, writing, speaking, networking, and leading industry studies. Marty was named Search Personality Of The Year at the 2013 US Search Awards.

Client credits include Intel, Firestone, Siemens, Tektronix, United Health Group, MarthaStewart.com, Washington Post & other iconic brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine .

Marty is a fixture on the international conference circuit. His recent and upcoming speaking keynotes & panels include SES London, MediaPost Search Insider Summit, OMS, Search Exchange and many others. Marty has appeared in front of audiences since 2007 at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.

His Wiley/Sybex book, “Killer Facebook Ads,” was critically acclaimed. His second Wiley book, “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success,” was released in 2013. Marty has written extensively for respected marketing publications including SearchEngineWatch, SearchEngineLand, and been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.

He has been described as “not your typical agency type,” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for psychographic targeting. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.

 

The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models

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Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’.  Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools.  It’s best to start by saying that share of voice means different things to different marketers. Share Of Voice: A Core Definition… Read More

Competitive Intelligence  /  Demographic Research  /  Industry Data

The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate

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Sure! Your team creates and organically distributes amazing content that is intuitive, engaging by nature, and serves well-cultivated audiences.  That’s a given. Your community manager distributes the content and organic audiences love it and share. Great!  However, no matter how successful your content strategy is, without paid organic amplification, you’re most likely leaving substantial money… Read More

Facebook Advertising  /  Social Media Marketing

The “aimClear Wants To Clone You” Awards! 43 Spectacular Online Marketers Who Exemplify Our Industry

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aimClear regularly receives inquiries from marketers of all stripes, asking who we recommend following. We’re asked which bloggers, conference speakers, keynotes, authors, strategists, futurists, SEOs, PPCs, social masters, big data jockeys and other specialists are true oracles, our go-to thought leaders. To answer these questions aimClear conferred the first “aimClear Wants To Clone You” awards… Read More

aimClear  /  Awards

Enhanced Campaigns? Love Em Or Loathe Em, Kiss Your Sweet $$ Goodbye

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There’s been a lot of chatter and angst amongst marketers since February, when big G announced the Enhanced Campaign Rollout. What’s the bottom line here, the ONE thing marketers need to know about Enhanced Campaigns? Regardless of your personal experience migrating to Enhanced Campaigns, Google’s stock is going up and you’re paying for it. Effectually,… Read More

PPC

Hey, #SMX Advanced! Enter The Radtacular @aimClear Social #SEO Activity Tent $1K Giveaway

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Want to win $1,000 of Facebook media spend to promote YOUR Facebook page content to key psychographics?  Want to learn from aimClear’s work in your account so you can earn links and create the social signals so crucial to Google SEO rankings post Penguin 2.0? Of COURSE you do! Read on for easy details. One… Read More

SEO  /  SMX Advanced