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Distributing optimized content for business marketing was foundational to commerce long before the Internet. As early as 1774, Benjamin Franklin, America’s first postmaster, is said to have marketed scientific and academic books by mail order catalog. Beginning in 1928, William Grainger began marketing motors, lighting, material handling, fasteners, plumbing, tools, and safety supplies primarily through… Read More
It’s one of the online marketing industries waggish little secrets. One organic-only SEO/content marketing agency has a new Paid Media VP and services highlighted on their website now also focus on PPC. Another top online marketing agency, famous for organic-only content and SEO thought leadership, has been quietly hawking Facebook Ads for years and become… Read More
Ask any marketing director or CMO what’s on their minds and you’re likely to hear that they’ve been studying emergent media-buy models, wondering (or more likely, already testing) retargeting. Retargeting is amazingly deep, especially given that big data partnerships make retargeting ads to high intent users on OTHER people’s websites possible. This post offers a… Read More
In this day and age, marketers seeking a competitive edge need to get more creative. This tutorial will teach you to mine often lightly contested keywords, advised by a colorful mashup of shopping, YouTube, and search suggestions. Use these newly discovered KWs to: Leverage the “social tail” of search to expand your keyword bucket substantially. We’ll… Read More
Keyword Research / PPC / SEO
This evening in London, I was curious how locally personalized mobile search results looked for my name. Like many people I indulge in vanity searches for my name from time to time, especially when traveling. Imagine my surprise to see the InstantCheckMate mobile pay per click ad at at the bottom of my search results… Read More
