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Last year’s Zenith Duluth SocialCon premiered as an up-and-coming boutique Midwestern conference and was an unadulterated hit. The conference drew more than 300 attendees from Minnesota and the world surrounding. Last year’s keynote speaker was Rand Fishkin, which was a fantastic coup for our Northern Minnesota marketing community. [The Zenith agenda has been posted and… Read More
Over the years, we’ve heard discussion surrounding the diversity of tech conference speakers. The conversation was reignited this month with a series of articles and subsequent comment threads. Some pundits went so far as to suggest men speakers should boycott tech panels if there are no women on the panel. Obviously, that’s a limited and… Read More
Over the last few years, social ads and retargeting have taken the online marketing world by storm. These technologies can be leveraged in fantastic ways to service KPIs traditionally associated with public relations. This is not to minimize the importance of awesome content and organic outreach. However, paid amplification of terrific content is an important… Read More
Ah, Jerusalem, sparkling city of the ages, it’s scintillating to return to your cobblestone streets. You can take the man out of Israel but you can’t take Israel out of the man. The experience of speaking, even being, in Jerusalem is superlative and, in some ways, beyond compare. Online marketing is like Jerusalem– a living,… Read More
How hard are you willing to work to remain relevant? There is a radical shift underfoot and it’s not clear who will serve what role in the future. A high percentage of marketers had not heard the term “big data” a year ago. Others have not used retargeting to positive benefit or explored programmatic buying… Read More
