Comprehensive Social & Search Demographic Research

Industry insiders will tell you that there is no better company in the world at finding your “whole customers” than aimClear. personaDriver™ is our proprietary process and toolset that nails social and search targeting, developed by persona and segmented by intent. Focusing on Google, Bing, YouTube, Facebook, Twitter, LinkedIn, blogs, media players, competitors, and numerous other data points, we identify valuable multi-channel market segments that demonstrate susceptibility to your KPIs. If your audience exists, we’ll find it.

The personaDriver profiles we build out can be used for strategic planning, competitive intelligence reports, reputation monitoring insights, creative development, conversion optimization, PPC, data-driven social media community management, SEO, and other online marketing channel tactic staples.

Whole-Person Customer Targeting

Business to Business

  • B2B
  • Query intent
  • Customers’ companies
  • Our brands
  • Interests
  • Usages
  • Government & regulatory
  • Military
  • Civic organizations
  • Organized labor
  • Thought leaders
  • Media
  • Investors
  • Occupations
  • Competitor brands

Business to Consumer

  • Query intent
  • Client’s brand
  • Competitor brands
  • Interests
  • Friends’ interests
  • Friends’ endorsements, ratings & reviews
  • Thought leaders
  • News
  • Occupations
  • Competitive products
  • Personal habits
  • Physical demographic
  • Economic status
  • Celebrities