tactics

Public Relations

Of all the tactics available to online marketers, integrated online PR has the most robust ability to predictably drive conversion-motivated traffic and lower the cost per action.

aimClear provides new and traditional public relations strategies that are designed to reach journalists, bloggers, news organizations, and the public. Our PR efforts are geared to leverage content in search and social, as well as periodicals, to generate millions of impressions in dozens of channels, ad networks, and social communities.

We have deep experience, from traditional industry to Silicon Valley tech companies, in piloting creative messaging via holistic paid and organic distribution networks using cutting-edge techniques. Our goal is to run PR campaigns that achieve measurable results both online and offline. Services include:

  • PR planning
  • Editorial calendar creation
  • Media pitching
  • Key message development
  • Press release development & distribution
  • Case study, contributed article & white paper development
  • Speaking abstract development
  • Crisis management
  • Trade show media relations & conference coverage
  • New product launches
  • Media training
  • Measurement