tactics

Paid Social & Search Advertising Campaigns

Facebook & LinkedIn Ads, Google, Bing, Mobile, Display & More

We start with our proprietary predictive-modeling technology, which forecasts multi-channel outcomes including cost per acquisition (CPA) after agency fees and media spend. As campaigns progress, we track results against predictions at individual channel and global levels, including the overall effects on and from organic social (community management) and search (SEO). Our global CPA calculator makes budgeting campaigns a much more realistic process.

As prescribed by the marketing plan, aimClear pilots and proves paid search and display ad channels to reach an aggressive and reasonably attainable target CPA. We are fluent in a number of channels, including Google, Bing, and YouTube search and display ads; Facebook and LinkedIn Ads; StumbleUpon; various mobile networks; and a number of others. We work with clients a channel at a time or in a holistic mix.

We undertake multivariate targeting, ad message, and landing experience testing to build a grid of targets and marketing messages that drive users to landing pages and convert at or below a mutually agreed upon target CPC.

Whether you’re an in-house advertising manager, a radically disruptive startup, an investor needing to salvage a project, or a growing e-commerce company, you want us handling your integrated paid marketing campaigns. We’ll discover more focused demographic segments in social and search, apply a deeper creative acumen, and just plain work harder than our competition.