Over the last five years, feed marketing by blog and associated data-driven content strategies have become essential SEO tactics. Now more than ever, as a result of ever-growing social-signal-based ranking factors, it’s easy to see why. Without authority social users rebroadcasting links to a website’s content, the site risks seriously low discoverability in critical social, news, and search channels. Obviously, compelling third-party users to rebroadcast your content requires marketers to actually publish recurrent content.
It is essential that content created be advised by demographic research as to the makeup of the communities in which the content is to be promoted. This is extremely valuable insight to the ends of establishing a dialog, and it’s not new thinking. However, the importance of proceeding along such lines is now crucial. Content created as a result of a research-driven process must be followed by holistic promotion, including paid organic amplification, overseen by data-driven community managers.
When building a content marketing plan, the goal is to actualize the client’s natural footprint in search and social spaces granular (long tail) enough to dominate the space and large enough to yield fruit. With a thoughtfully executed program, marketers serve customers better and help sites attain crucial discoverability in tightly contested content areas. The goal of creating a strategic content marketing plan is to blueprint the process of building a turnkey, client-owned authority publication and facilitate associated teams to execute in unison.
Working hand-in-hand with the client’s internal team—especially PPC managers, community managers, and public relations liaisons—aimClear will:
- Create a reasonably attainable ramp-up plan
- Focus on data-driven outbound blogger, publication, community & other outreach
- Frame SEO expectations and community-building expectations
- Conduct and provide ongoing research to support content creation & community management goals & targets
- Serve as the team’s eyes & ears regarding inevitable paradigm shifts in search, social & evolving channels
- Build in clear reporting expectations