Digital Marketing Demystified: Don’t Miss #Zenith2018

Posted in Aimclear News & Events, Seminars

Help is on the way, upper Midwest marketers! #Zenith2018 is coming fast. Don’t miss this year’s exceptional lineup of brilliant marketers and practitioners who can help bring your digital marketing prowess to the next level.

#Zenith2018 is set for Thursday, April 26 at Duluth’s Greysolon Ballroom and Zeitgeist Teatro Theater. Hundreds of marketers from around the region will gain leading-edge insight into digital marketing trends, combined with practical how-tos and deep dives into the key areas of digital marketing. Attendees will learn hot techniques to help generate more leads, boost engagement, increase sales and avoid wasteful online spend.

Now in its seventh year, Zenith marks a longstanding collaboration between Duluth-based Aimclear and the Duluth Area Chamber of Commerce to help area professionals expand their marketing skills. Gross proceeds from Zenith Conference support Fuse Duluth, a Chamber-led program designed to grow and retain young professionals in the Duluth-Superior area.

Keynote presenters include Adam Singer, the analytics advocate at Google, and Duane Forrester, vice president of industry insights for Yext.  #Zenith2018 brings back some perennial presenters, including Aimclear Founder Marty Weintraub, The Ordean Foundation’s Don Ness, Kevin Mullett from Marketshare and several of Aimclear’s marketers.

Other national and local presenters include Angie Schottmuller, growth marketing advisor and international speaker; Mike Seyfer, partner & CEO of Hailey Sault; Angie Miller, executive director for Community Action Duluth; Jerry Thoreson, independent social media marketer; Kevin Jacobson, news director for KBJR TV; and other leading experts.

#Zenith2018 participants can focus energy on one general area of interest or explore across all three session tracks:

  • Search & Social Paid: If marketers could make all the revenue needed without media spend…well we’d love that! However, free media lunch is not real. Channels include Google, Facebook & Twitter.  
  • Organic, Content, PR, Community &  SEO: What’s real in 2018 in the universe of “free” distribution, what free really costs, and how to get ahead in the marketing mix.
  • DIY, SMB, Startup, Nonprofit: YOU’RE the Marketing Department! This track features DIY resources to take home and get your hands all wet and dirty.

Check out ZenithConference.com to learn about early bird pricing through March 31 and special student pricing for college students who want to jumpstart their professional skills.

SMB Marketer? Join a private digital marketing workshop just for you

For those who market in the SMB world, expand your #Zenith2018 experience with a full-day, pre-Zenith workshop geared toward marketers of growing businesses.

Dubbed “Grow Your Business- Marketing Workshop & Zenith Pregame Tailgate,” SMB marketers can take part in an exclusive workshop with interactive training led by Aimclear experts. The workshop happens Wednesday, April 25 at Aimclear’s creativity-infused Duluth facility.

Attendees will gain tactical and tangible insight that can be implemented quickly into an SMB’s marketing mix. Focusing on four key priority areas for marketing dollars – website, content, paid search and paid social – workshop sessions will incorporate participants’ companies for real-time, on-the-spot feedback.

Interactive learning, collaboration, energy and fun combine to dig deep into specific areas of hottest interest for SMB marketers.

Aimclear hosts similar workshops at major marketing conferences around the world, but participants can enjoy home-field pricing – about half of what it would cost for the same experience elsewhere. 

Limited seats are available, so register soon to secure a spot at this SMB workshop and Zenith pregame tailgate party. Early bird pricing runs to April 11.