Facebook GEO Targeting is ‘Where It’s At’: Psychographic Targeting Hot House

Posted in Facebook Advertising, Psychographic Targeting, Psychographics, Social Media

Two turn tables and a microphone. Baby.

Recently on #SocialChat… our good friend Akvile Harlow stopped by and sparked a targeting idea for this edition of Targeting Hot House. Today we’ll dive into Facebook’s new geo pin targeting!

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Facebook’s Drop Pin geo targeting feature is pretty new. We saw it roll into our accounts around the time of the new Ads Manager and Power Editor.

Ch-ch-changes!

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Whether your restaurant off the dock has the best lobster rolls on Lake Minnetonka….

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But that’s EVERYONE – let’s just shoot for the travelers in the area right now who have NO clue they’re so close to shellfish heaven.

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Or, maybe you’re taking your carnitas tacos and PB&J wontons on the road in a food truck around Lake Mead.

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Now, let’s think BIGGER. Filter with other qualifying variables to sell water sporting equipment to homeowners around Lake Tahoe who’ve got some dough!

Boats! Wave Runners! Jetpacks! Oh, my!

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Happy targeting! -MM