Social Media Grand Slam! Who You Are, Who You Want To Be

Posted in SMX, Social Media, Social Media Marketing

Marty Weintraub, aimClear Founder & Evangelist, interviews Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, about the proper place in the marketing mix for social media. So often, brands fail at social because they are doing it for the “sake of social media.” As the C-suite asks how their investment in social is yielding ROI, brands who do it right can shape brand stories and make strides toward defining the brand in ways that support business objectives. The front end of social media marketing is actually business consulting.

Watch the video to understand the one nugget of advice Mark Traphagen believes all marketers should take to heart before ever implementing a social media strategy.

  • Mark Traphagen

    Thanks, Marty, and the aimClear crew for this great interview! If anyone has any questions about what I shared with Marty here, let me know and I’ll do my best to answer them.

  • Kathryn

    I’ve just started volunteering abroad offering marketing advice for small businesses and would like to simplify the process of social media for them. I like the nugget at the end of the video stating that clients need to know who they are before they do anything. I look forward to sharing your video with them. Thanks.