Welcome back to our coverage from SMX Social! Watch as Manny Rivas interviews Ric Dragon, CEO and Co-founder of DragonSearch Marketing, on tips for avoiding social media mishaps.
Brands make gigantic mistakes in social media all the time. Ric shares tips for overcoming challenges and disasters AFTER disaster strikes. More often than not, if marketers follow the golden rule of reacting with concern and emotion when a consumer experiences a negative situation, the social exchange will serve as positive brand experience for the consumer. Trouble occurs when marketers react in a way that seems promotional.
To hear what Ric has to say about the future of social media channels, watch the video below!