The Fourth of July may be over, but here at aimClear, there is still reason to celebrate! After a long weekend, we’re looking forward to attending and speaking at SES Atlanta this Wednesday July 9th, at the Hilton DoubleTree Buckhead.
SES is back, and claims more digital marketing punch than ever before. While the SES Conference & Expo series rebranded to ClickZ Live, the new SES event series aims to return to its roots, emphasizing organic and paid search strategies. This is the first annual SES Atlanta, but online marketers should keep their eyes peeled as the SES series plans to extend into other U.S. cities soon, including Denver later this year.
Search is integral to exposing potential customers to your brand online. The SEO game is constantly changing and SES Atlanta hopes to provide marketers with the tools they need to take their results to the next level.
Attendees of SES Atlanta will have the opportunity to learn how to create and optimize PPC campaigns, learn which are the go-to tools for improving productivity, the keys to retargeting, paid search analytics, and more. From an SEO perspective, attendees can expect to learn the latest on Hummingbird and semantic search, mobile SEO, how to build links without getting bit by the effects of Google Panda or Penguin, and more.
Our very own Marty Weintraub, aimClear Founder & Evangelist, will be heading down south to share his thoughts on paid-organic content marketing during his presentation, Paid/Organic Social Psychographic Content Distribution! Conversion, Social Signals & Community Building at 3:45 PM.
We all know that Facebook organic reach has plummeted into near obscurity. If marketers want their brand’s content to be seen and reach its full potential, they MUST buy paid-organic content amplification ads. Twitter and LinkedIn? They’re following suit.
So, how can marketers solve the problem of declining organic reach with paid-organic content?
Join Marty as he shares the latest cutting-edge techniques to kick-start your social paid amplification efforts into high gear. Attendees will walk away with the knowledge to:
- Run organic, semi-organic and paid-organic ads in Facebook, Twitter, Google+ and LinkedIn to get the most of your marketing efforts
- Utilize an editorial calendar for regularly planned content amplification to boost traffic, sales, content and SEO KPISs
- Use Facebook as a benchmark for successful marketing in other channels
- Create completely new, radical targeting groups
We’re looking forward to being a part of the first ever SES Atlanta. If you see Marty while you’re there, don’t be shy – go ahead and say hello! We hope to see you there.
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