The 4-1-1 On B2B Twitter Lead Generation: The John Lee #SMX Social Interview
Welcome back to aimClear’s coverage of SMX Social! In our final video interview from the conference this year, Marcela interviews John Lee, Managing Partner at Clix Marketing, on using Twitter for B2B lead generation.
Twitter Ads has come a long way in the last few years. One of the more recent developments, the Lead Generation card, allows the end user to sign up for your content, including coupon clubs, newsletter sign-ups, email lists, and more. The sign-up includes the user’s Twitter handle, email address and name, which can be integrated into your CRM platform, offering tremendous opportunities to build your email list. Twitter Ads has plans to grow the fields that are captured during this process, but does not offer a time frame for when this will happen.
Watch as John shares even more tactical tips for generating leads via Twitter advertising.
That’s a wrap for our coverage of SMX Social this year! We hope you enjoyed our video series and session coverage. Until next time!