Welcome back to aimClear’s coverage of SMX Social! Our video series continues as Marcela interviews Greg Finn, Director of Marketing at Cypress North, on incorporating social media into a digital marketing strategy.
Greg discusses the importance of establishing goals with clients as a first step in the process to implementing a successful social media strategy; the client’s goals will determine the strategy. For the client interested in sales and being everywhere at once, Greg discusses how the product they’re selling will really determine where they should be and what they should be doing, but Facebook Ads is probably a great place to start for the retail client. Custom Audiences is a huge asset for getting in front of a hyper-targeted audience you know is interested in what you have to sell.
Watch as Greg shares additional tips for making a splash with your content strategy.
We’ll be back soon with our final video from the SMX Social video interview series!