Social Media & The Marketing Mix: The Don Mathis #SMX Interview
Welcome to aimClear’s coverage of SMX Social in Las Vegas! This year, Marcela De Vivo, CEO of Gryffin Media and aimClear friend, has teamed up with our crew to interview a slew of speakers in the aimClear booth at SMX Social. The aimClear booth has been a hot spot of activity all day, with conference attendees stopping by for a quick recharge, chat, or hang out session. If you haven’t yet, be sure to stop by! We won’t bite.
Yesterday, Marcela caught up with Don Mathis, CEO of Kinetic Social and all-around smart social media marketing fellow. Watch as Marcela and Don discuss the evolution of social media and how it integrates into an overall digital marketing strategy. A lot of the promises of digital media are being fulfilled through social in a way that display and search never could. Check out Don’s advice for leveraging social data to create an effective strategy for targeting users across the world wide web.
That’s not all! We’ve got more interviews and session coverage coming your way right here on aimClear blog. Stay tuned for all the action to come!