The old saying’s true: March comes in like a lion, roars from the coast of California up to Canada, and then at some point towards the end, transforms into a little dear lamb and bounds down to the East coast. Well… at least that’s the way aimClear’s conference calendar is shaking out. Last week, we were basking in the sun of #SMX West. Next week, we’re heading to the Big Apple for #SES New York. And somehow in the interim, we’ve found the time to visit our friendly neighbors to the North this Wednesday for Search Marketing Expo Toronto.
aimClear’s Manny Rivas is tackling two back-to-back sessions the morning of Wednesday, March 20 – read on for a look at what he’ll be serving up!
Amazing Paid Search Tactics & Tools
10:15 – 11:15am EST
Saddle up for the latest and greatest in paid search, friend-os. Moderator Matt Van Wagner, President, Find Me Faster will lead Manny and fellow speaker Dave Weber, Paid Search Director, Page Zero Media as they share their little-known tips and best practices for beefing up PPC campaigns. This is must-attend for paid marketers hungry for inspiration and fresh advertising ideas.
Creating, Testing and Optimizing Ads, or The Best PPC Ad Ever Written
11:20 am – 12:20pm EST
Manny will be back on stage faster than you can say, “Yo! MTV Raps,” this time ready to unleash insider advice for writing and optimizing PPC ads that scream. Matt Van Wagner will take the stage again as moderator for the panel featuring Manny, Chris Goward, Founder & CEO, WiderFunnel, and Kirsten Weisenburger, Digital Strategic Planner, DAC Group. The trio will offer their tried and true techniques regarding keyword research, topics, testing methods, demographic and persona modeling, even a look at crafty retargeting.
We had a chance to pass the mic to Manny prior to the show, and this is what he had to say:
“Both presos will be tactical shred sessions, brimming with actionable performance based PPC gems. Only PPC nerd-balls need attend.” -Manny Rivas, Awesome Dude
And there you have it! Tune in to the #SMX hashtag on Twitter. for coverage straight from the Metro Toronto Convention Centre. Until then, au revoir!
© Karen Roach – Fotolia.com