Inside The Minds Of 16 Online Marketing Masters: Best Interviews of 2012

Posted in aimClear, Interviews

We’re a little over a week into the New Year, and already aimClear’s 2013 conference calendar is filling up with kick-butt shows that span the entire online marketing landscape and beyond. This makes us very happy marketers, because we know that each event presents a cornucopia of beautiful professional opportunities. We never miss the chance to share knowledge with eager attendees, train alongside industry luminaries, see old friends, make new connections, and travel to some of our favorite cities in the world.

For aimClear, the fun starts well before we even set foot in the convention center. On the advent of most confs, we transform aimClear Blog into a virtual set of The Tonight Show, hosting interviews with choice speakers set to take the stage. There’s nothing quite like a candid Q&A with the thought leaders in your field – you get to learn from them and about them – everything from professional backgrounds to favorite adult beverages and vacation spots. We hosted nearly two dozen totally awesome interviews in 2012, and look forward to the gems 2013 will bring.

Indeed, we are pleased to announce the launch of our Webmaster Radio show, PPC Rockstars. Every Monday at 2pm CST / 3pm EST, we’ll be hosting killer interviews with today’s PPC pros, each packed with online advertising best practices and trusted campaign optimization techniques that scream. First show airs Monday 1/21 :) Tune in and enjoy.

Meanwhile, read on to relive the magic and joy of last year’s cyber-fireside chats!

SEO Copy, Google SPYW, & Salamanders: The Heather Lloyd-Martin Story
If you’ve spent any serious time on the search marketing conference circuit, you’re no doubt familiar with Heather Lloyd-Martin. Maybe you saw a flash of her signature red hair when you poked your head in the Speakers’ Room, or watched as she dazzled crowds, trading hats from lively moderator to panelist to presenter (averaging 327 words per minute)… or perhaps you even hung out and talked shop together at some fabulous networking event. Whatever the context – you know her, or at least of her – and if you plan to hit up any cherished SEM gatherings in the future, odds are you’ll find her there…

Tweet Tips, Role Models, & Social Media No-Nos: A Look at Dana Lookadoo
Dana Lookadoo. Does a groovier last name exist? Studies* show that four out of five marketers don’t believe it’s a real surname at first- convinced instead it’s some cutting-edge, clever brand alias thought up by a Mad-Men-tastic team on the top floor of a swank skyscraper. She once explained to me at a networking event in Vegas “Lookadoo’s” pretty righteous cultural origins (thereby convincing me of its authenticity), but I’m ashamed to say I sort of forgot the details. Had I chosen to imbibe in her trademark SEO Insights Seltzer rather than red wine, perhaps I would have retained such valuable information. (*No such studies exist.)

Eternal SEO Staples, Brewskis, & Kitty Cats: What Makes Todd Friesen Tick
“Recommended by 4 out of 5 people that recommend things.” Says so right in his Twitter bio. That should be all you need to know about Todd Friesen, right? Well, let’s dig a bit deeper. Who is Todd Friesen? He’s an SEO strategist, consultant, and straight up pioneer, kicking it in cyberspace for well over a decade. He’s a familiar face at mainstream online marketing conferences and known in the far reaches of the Interwebz by one truly enigmatic alias, Oilman. He likes cats and beer, but it is yet to be seen in which order.

Dennis Goedegebuure Dishes on SEO, from Enterprise to Pocket-Sized Sites
Dennis Goedegebuure, VP of Internet Marketing at Geeknet Inc., is an all-around SEO superdude. His current chief professional responsibility is to drive massive traffic to a variety of sites with fabulous names the likes of Slashdot, Sourceforge and Freshmeat. Prior to Geeknet, Dennis was on the eBay team for nearly a decade, donning various online marketing hats, ultimately crowned Director Global SEO. Dennis is steeped in organic search engine optimization on an international landscape to boot, from the Netherlands to sunny San Francisco.

Beloved Analytics Tools, Stupid SEO Fads, Panelist Heckling: Richard Zwicky 360
Richard Zwicky is a true blue online marketing veteren. Active in the industry for over a decade, Richard’s recognized as a thought-leader in many areas of the SEM spectrum. Gathering deep hands-on experience as co-founder of Metamend, a top marketing firm serving Fortune 100 behemoths and small biz sites alike, and developer of Enquisite Search Analytics technology with clients from around the globe– he’s a guy who knows his stuff. Currently, Richard’s got a sweet gig as Chairman of the Board at BlueGlass. It’s there he’s responsible for, among other things, overseeing the organic and sustained growth of the company. <good-hearted sarcasm fueled by respect> No big deal. </good-hearted sarcasm fueled by respect>.

Global SEO Tactics & Translation Tips: “Dam” Good Interview With Bill Hunt
Bill Hunt is a guy whose industry intellect, not to mention international conference speaking gigs, knows no limits. Seriously. Over the past few years, Bill’s averaged between 250,000 and 300,000 flight miles per year, amounting to about 15 to 25 countries a year. Lucky for Bill, his global-geared profession syncs up nicely with a seemingly unquenchable thirst for travel.

From Slug Harvester to Paid Search Pro: Matt Van Wagner, An Interview
Matt Van Wager, president and founder of Nashua-based paid search engine marketing agency Find Me Faster, is a venerable, well-respected, award-winning speaker and valued member of the online marketing community. He’s also straight-up freakin’ hilarious. When Matt walks in the room, you can’t help but notice. He’s equal parts smarts and snark, and his conference antics presentations seem to mirror that endearing formula, called by some: “as entertaining as they are informative.”

Behind the #SMX Scenes With Chris Elwell
One shining star of SMX who has remained a bit out of the spotlight is Chris Elwell, Partner & President of ThirdDoor Media. Chris brings over two decades of interactive media and marketing experience to the table,  specializing in areas from product development to editorial. During SMX events, you’ll find him floating around the session rooms and expo hall with a knowing look that seems to say, “Yep, rocked it again.” Well played, sir. Well played indeed.

Mobile Marketing Must-Dos & Beloved 80s Rock! Angie Schottmuller Q&A
Angie Schottmuller, Founder of Interactive Artisan, has been working companies of all sizes and industries for over ten years, creating content, campaigns, and overall enthusiastic buzz surrounding the brand experience. From “global intranets and e-commerce sites to social media integration and interactive video marketing,” she’s tackled a wide variety of projects during her professional career. And to top it off, she’s a fellow Minnesotan!

Hot Blogs to Pinterest Optimization: Stroking the Goat with Matt Siltala
Matt Siltala, fine friend to aimClearians, is the Founding Launcher of Avalaunch Media. With clients from Steven Covey to The Home Depot to ESRB, Matt’s dipped his hands in some pretty interesting companies, and seen some fascinating things throughout his 10+ years in the industry.

Ultimate Organic Search Tools & Tips: Simon Heseltine Revisited
Simon Heseltine, Director of SEO at AOL Inc., is an organic search beast, and he’s got the hands-on experience to prove it. Responsible for all AOL and Huffington Post Media Group properties, including Engadget, Huffington Post, and Daily Finance, he’s also trained the AOL-UK teams on SEO best practices. Impressive!

Social Media, SEO, Yoga, & Life on Planet PR: Lisa Buyer Q&A
Lisa Buyer is a peach. Not only that, she’s seriously smart about the mashup between PR and social media, steeped in both ends of the spectrum. So much so that she’s the founder and CEO of a respected interactive public relations agency, The Buyer Group, based in sunny South Florida. With clients ranging from real estate to health and beauty companies, her experience spans quite a gamut.

SEO + Conference Moderating + Dirty Martinis = Fresh Insight from Monica Wright
If you’ve ever attended a Search Marketing Expo event before, odds are you’ve bumped into Monica Wright. She’s usually hanging in the press / speakers room, chatting with notable thought-leaders in the expo hall, or up on stage, welcoming audience members and hosting speakers in a variety of SEM panels. Monica’s a seasoned moderator on the SMX scene, and if she’s the one heading up a session, you know it’s gonna be good. She’s also the Community Editor for a couple of our shop’s fav online publications, Search Engine Land and Marketing Land, and, as our interview revealed, into dirty martinis.

YouTube PPC & PR + Social: Purna Virji Talks In-House Obstacles & Opportunity
It was a unique and nifty opportunity to interview Purna Virji, chiefly because she brought something to the proverbial table not many others we’ve interviewed on aimClear blog have: insight from in da house! That is to say, Purna has been working as in-house Online Marketing Manager at education-focused eCommerce company Stroll for the past few years, while many other of our Q&A friends are based in an agency environment.

Why Customer Acquisition Is Like Fishing & Other Marketing Musings by Streko
Streko! You either know the name, or you don’t- and odds are, if you’re been hanging around the online marketing conference circuit for any appreciable amount of time – you know it. Michael Streko is the co-founder of KnowEm, a gargantuan directory of social media sites leveraged for everything from competitive intelligence to brand reputation monitoring and trademark protection. He’s also longtime professional and fishing pal of aimClear (and a fellow New Jerseyan, I might add!). Streko’s an awesome blend of smarts and saltiness, a down-to-earth dude with over a decade of hands-on SEM experience. He knows a ton, pushes the envelope, and sugar-coats nothing. (Children not permitted to attend his sessions).

Seasoned Online Marketer Talks True Leadership Skills, Pralines: Will Scott Q&A
Will Scott is a heckuva guy. As CEO of New Orleans-based agency Search Influence, Will brings some top-notch experience and knowledge to the table, gained from nearly 20 years of professional experience on the Interwebz. He’s a crazy-smart marketer, dedicated team leader, enthusiastic conference speaker, even a gifted storyteller (as you’ll no doubt learn with his “short-ish” biography / response to question #1)…

Happy weekend, y’all :)

  • Dana Lookadoo

    Oh me. Oh my. Oh joy!!! I’m incredibly honored to be listed. THANK YOU! I have to give credit to Lauren for making the process so fun. Just like on radio or TV, the interviewer makes or breaks the interview!

    What’s best is that you’ve consolidated a list of some fun reads to get to know some of my friends a little better.

    • Marty Weintraub

      Well deserved Dana. Thanks for all you do for our industry.

  • Lauren Litwinka

    @Dana – Girlfriend, you most definitely deserve to be on this list. Thanks for the kind words on the interview style :) Enjoy, and hope to see you on the 2013 conference circuit!