New! Facebook Ads Begins To Roll Out Inter-Account Copy Functionality & More…

Posted in Facebook Advertising

Perhaps it’s an early holiday present. Perhaps it’s a consolation prize for the alleged impending end of the world. Either way, we’re always tickled pink when social platforms gift us with seriously useful features. There is a new feature available in the Facebook Ads Manager (rolled out to select accounts) that’s got us pretty excited. Now, marketers have the ability to create similar ads and place them in another Facebook Ad account. Way cool. aimClear has been doing this the hard way for YEARS. It’s nice to Facebook stepped up to the plate and streamlined the process.

This new feature is especially useful to agency Facebook advertisers and “mothership” brands on Facebook with many associated pages. Think financial companies with individual branches, for example.

Duplicate Ad & Targeting
Now, an advertiser can create a similar ad, which will duplicate the ad and targeting…

…and place it in another account of which the advertiser has access.

Sweet! And not only does Facebook keep the targeting and the traditional ad, this even works for the alternative ad units:

  • Page Ads
  • Page Post Ads
  • Page Like Stories
  • Page Post Like Stories

Duplicate Targeting Only
If you only want to copy the targeting over to another account, you can do that, too! Simply select Create a Similar Ad and be swiftly brought back to the full Create Flow to create an ad of your choice…

… so now you have created a new ad, kept the ad targeting of the original ad, and placed it in a different account.

Use Custom Audiences Between Accounts
Advertisers can now target Facebook Page A’s connections in Facebook Page B’s Ad account, AND have access to Account B’s Custom Audiences from the Create Flow in Facebook’s UI. Custom Audiences had previously only been accessible using Power Editor, but now can be found in the Create Flow. BONUS!

Revisit Unfinished Ads
When advertisers navigate away from the Create Flow without finishing an ad, you know, to read new comments on the picture you just posted of your new puppy…

(I just had to… :) )

…Facebook will remind them at the top of their News Feeds, with the ability to go back to the ad where they left off.

This, we have to admit is pretty darn smart of Facebook.

There’s even more!

All Campaigns Layout Beefs Up
The All Campaigns view has changed a bit as well. Now, the status of ads is displayed as text, rather than a play / pause symbol. Also, Daily Activity has been beefed up a bit– better informing advertisers as to:

  • How many users were reached
  • The number of active campaigns
  • Total spend for the day

Not too shabby, Facebook, not too shabby at all.

Arguably the best thing about these changes is that they are an indication of the direction Facebook is taking its Ads Platform. Hopefully, Facebook is starting to realize advertisers often administer more than one ads account, and crave more information on the advertising landing page. Zuck & Co. still have a long way to go in terms of perfecting Facebook Ads, however, with these changes we’re more optimistic they’ll get there sooner rather than later.

Post image photo credit: Flickr Cuttlefish

  • Lisa Kalner Williams

    Great insight, Merry! “I love what Facebook has done” is not a phrase oft parting my lips, but Gosh … I kind of like what they’ve done here with the duplicating capabilities, custom audiences, and more informative Ads Manager interface.

  • Merry Morud

    @Lisa – I totally agree! Typically we’re used to Facebook making changes that end up being useless or poorly functioning. In this case, however, I gotta say… good on ya, Facebook! Thanks & keep up the good work!

  • Darcy Moen

    Does this mean Facebook will now start punishing advertising agencies that are forces to create ‘grey accounts’ in order to place ads on behalf of clients? What process does Facebook have in place to enable agencies to handle placing ads on behalf of clients and doing media buys to place and pay for ads on behalf of clients? As I understand the current situation, ad agencies must run the risk of a Grey Account, or place their clients in a position where they are violating client’s credit card holder agreements (making 3rd party charges) by blindly placing (and charging ads) to the client’s credit card on file with Facebook to pay for ads. I’ve recently had a client’s Facebook account closed because Facebook DOES NOT have a proper process in place to enable small agencies like mine to place and pay for ads on client’s Facebook accounts. Facebook is doing a huge disservice to ad agencies, and don’t seem to care or amend policies to support small agencies.

  • Merry Morud

    Hi Darcy, thanks for stopping by & leaving your two cents. Many agencies have felt that their hands are tied when it comes to creating new Facebook accounts on behalf of clients.

    At aimClear we set up Facebook Business Ads accounts for our clients through Facebook’s support email gms-support@fb.com (advertisers used to be able to set up Business Accounts on their own, but no more, or it’s so buried I can’t find it…) Create an email account specifically for FB Ad Account (I typically use hotmail), and send a request to GMS with the email & password.

    Bada bing, bada boom, within about a day you’ll have a new Facebook Business Account to Advertise through, no breaking Facebook TOS, or client’s credit card agreement, and of course you can grant the client access to view the account. :)

  • Darcy Moen

    Merry, thank you so much for your reply. I followed your advice and sent an email message to the email address you gave me. I did receive a reply:

    ‘Hello Darcy,

    Thank you for your message. We are unable to provide support via requests sent to this email address. To better help us direct you to the correct support resources please log in to your Facebook Advertising Account and refer to the “Support” or “Help” links.

    You may also contact our support team for new accounts by submitting a request via this link: https://www.facebook.com/business/contact.php

    In the meantime, we recommend that you review the Facebook Help Center for support on your questions by visiting https://www.facebook.com/help/

    Thanks for contacting Facebook.’

    Following the links, there is absolutely NO HELP or SUPPORT available.

    So Merry, my hat is off to you, your one post in reply offered more real help and assistance than a multi-billion dollar company. I simply cannot believe that a company the size of Facebook CANNOT and DOES NOT provide any real support for its paying customers.

    I would expect that perhaps a class action lawsuit might be in order as FB did charge my credit card for a dollar some, then closed my ads only account. I know its only a buck, but multiply that by a billion accounts, I guess that could be some real money. At the very least, I think I have enough documentation to at least write a small book to warn other agencies of the hazards of dealing with FB. Keep an eye out for the tentative title: ‘FB, too big to care’.

  • Merry Morud
  • Steve Davis

    Hi Merry,

    Great article on this. Is there any way to copy historical ad data from one ad account to another? I originally started my first client’s ad account under my personal FB account but I am in the process of doing some freelance work for other clients and would like to move the data from my old account to my clients account. I can’t seem to find any way to do this. Thanks for your time.

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