#SESSF In Review: 27 Must-Read Online Marketing Posts From Around the Web

It seems like only yesterday we were hot-footin’ it to the Moscone Center, eager to get a front row seat, clutching fresh notebooks and sharpened pencils… er, laptops and smartphones, like it was the first day of school. Ok, so it wasn’t that long ago… still, Search Engine Strategies San Francisco 2012 has come and gone, but none of the awesome knowledge bombs have been or will be forgotten! aimClear had the pleasure of attending, speaking at, and covering #SESSF, and as always, it’s bittersweet to see the week of networking, learning, and sharing come to a close.

Did you miss out on attending SES San Francisco, but want to soak up all there was to offer? You’re in luck! aimClear‘s comprised a not-so-short stack of SES conference coverage that we’re serving up for your viewing pleasure. We witnessed impressive keynote presentations from industry pros like Avinash Kaushik, Mark Huffman, Corey Kahn, Giovanni Rodriguez, and Matt Cutts, plus a surprise visit from Danny Sullivan and Brett Tabke! aimClear’s Gretchen Egeberg (@GretchenEgeberg…that’s me!) and Molly Ryan (@MollyRyan) got the scoop. Check out what we have to show for all our hard work:

Day 1

• I Spy… Stealthy SEO Competitive Analysis Tips & Tricks From #SESSF
• Must-Read! Insider Tips to Ad Optimization, Straight from #SESSF
• E-Commerce Link Building Strategies: You Gotta Give a Little Love! #SESSF

• SEO Served #SESSF-Style: Evolving & Timeless Advice For Google, Bing, & Yahoo
• How to Optimize B2B Content Like A Champ! Tips From #SESSF
• Pinterest: A Star Is Born! Must-Read Stats & Tactics from #SESSF

• Maximize Your Business With Local & Social – Expert Advice From #SESSF
• The New Inbox: Charting The Intersection of Email, Mobile, & Social Marketing @ #SESSF
• B2B Video In Da House! Essential Techniques & Tips For Success From #SESSF

We weren’t the only ones out there reporting live on the scene of SES San Francisco. Check out top-shelf coverage from the following fine publications, brought to you in alphabetical order, for even more insight on the pearls of wisdom shared last week!

• 5 Free and Low-Cost Tools for Improving Social Media Productivity - Entrepreneur
• 7 Things You Need to Know About Analytics: Thom Craver and Garry Przyklenk - TopRank Online Marketing Blog
• Avinash Kaushik: Only Great Metrics - ClickZ
• Big Data: What Marketer’s Need to Know – #SESSF Bryan Eisenberg - TopRank Online Marketing Blog
• Business Optimization in a Digital Age: Avinash Kaushik Keynote - Bruce Clay Blog
• Business Optimization in a Digital Age – #SESSF Opening Keynote @Avinash Kaushik - TopRank Online Marketing Blog
• Getting Started with SEO with Bruce Clay - Bruce Clay Blog
• Google’s three ways to measure for value-driven internet marketing: SES San Francisco insights - Brafton
• Introduction to Analytics - Bruce Clay Blog
• Keyword Modeling Analysis to Engage Your Audience – #SESSF Bill Hunt - TopRank Online Marketing Blog
• No BS Link Building Tips from SES San Francisco - Brafton
• Optimizing Landing Pages for Conversion and Revenue - Bruce Clay Blog
• SEO Keywords Need Context, says SES San Francisco Expert - Brafton
• SEO Diagnostics for the Skilled Search Mechanic - Bruce Clay Blog
• Social Media Optimization That Won’t Break The Bank - Bruce Clay Blog
• Spy vs. Spy: Competitive Analysis - Bruce Clay Blog
• The Convergence of Search, Social and Content Marketing - Bruce Clay Blog
• The State of SEO and What Entrepreneurs Need to Know - Entrepreneur.com
• Web Analytics Deep Dive - Bruce Clay Blog

Whew! Now THAT’s a mindful (like mouthful, except in your mind… you get it). A very big thank you to all speakers, attendees, conference organizers, and everyone else who in part made #SESSF one hell of a successful event!

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Post-script: Clearly, after three days of attending sessions, blogging/speaking, and networking, we needed a vacation. aimClear‘s Merry Morud (@merrymorud) and yours truly took off on Friday morning, leaving our cares behind. We traveled to the glorious land that is Napa Valley, attending wine tastings at the lovely Elyse Winery, Duckhorn Vineyards, and Signorello Estate. It was a wonderfully relaxing day, sipping wine and enjoying the scenery. It’s okay to be #jealous

Til next year!