#SES awaits you in San Francisco! In less than three short weeks, Search Engine Strategies San Francisco kicks off and we, at aimClear, are looking forward to soaking up some serious wisdom, dishing out knowledge nuggets for attendees, producing some sensational session coverage (a la live-tweets and full blog posts), chopping it up with old industry pals, and meeting new friends.
Representing aimClear on the West Coast will be our fearless speakers, Marty Weintraub and Merry Morud (yours truly) and bloggers: Molly Ryan and Gretchen Egeberg. Read on for juicy details of our speaking assignments.
#SESSFO launches in to full gear Tuesday at the Moscone Center with what will surely be an inspiring and eye-opening Keynote with the one-and-only Avinash Kaushik. Post keynote, be sure to fuel up with your caffeinated beverage of your choice to prepare for Marty’s presentation: Beyond Keywords! Extreme PPC Targeting.
Day 1 – Tuesday, August 14- 11:45 AM PST
Beyond Keywords! Extreme PPC Targeting
Welcome to the cutting-edge! This solo presentation by Marty Weintraub (c’mon, you know you can’t get enough of him) will explore combining the targeting grid of the Display Network and the Internet’s social spaces: Facebook, YouTube, and LinkedIn to define and target your customers. Marty will identify valuable multichannel market segments and demonstrate their susceptibility to KPIs.
And later in the week, another aimClearian will storm the stage…
Day 2 – Wednesday August 15- 2:45 PM PST
Social Media Marketing: Killer Facebook Ads
A must attend for any marketer intent on mastering this seemingly ubiquitous Social Network. On this panel, I will be joined by David Szetela, CEO of Clix Marketing where we will be dishing out a crash-course in Facebook Advertising which will cover: mastering the UI and Power Editor, laser-sharp demographic research, killer creative, reporting, and third-party tools.
We just love San Francisco, and can’t wait to kick it with the SES crew once more. Stay tuned over the coming days for special interviews with speakers set to hit the #SESSFO stage, as well as an up-close and personal look at our live-coverage agenda!