Community Managers can find the same metrics right on the brand page, for an up to the minute summary of how the content post, which should be thought of as a “Release,” is faring inside of FB.
Here’s what a delivery looks like, for the “Link” type organic post unit. This is by far the most useful FB post type.
Let’s study the organic post unit. The “Link” type post (Single link on the brand page to an out of FB destination) yields two types of traffic. The upper left is hot linked to your companies FB brand page. When users click here, it results in page likes, page post likes and secondary traffic to the website bookmarked on the brand page. Hopefully the wall post points to your brand’s out of FB home site.
The upper “Link” text and the whole red rectangle is hot.