You that sponsored stories work.
…and that when in the Newsfeed the CTR is high
Spend the money. Make the friends by promoting your content. These are amazingly useful friends for subscription marketers.
Grow the community’s focus. Beginning right away, you’ll have more and more users in the first degree, along with their FoF connections.
There’s been so much dialog regarding the effectiveness of Facebook as a marketing channel. Everything has been questioned, from FB Ads to the value of Likes. That’s good. Most of the conversation is junk, the same way soothsayers have been saying that SEO is dead, for years and years. #Snooze. There are no crappy channels, only crappy marketers who use the channels poorly to useless results.