Psychographic Targeting Unhinged: Influencers & Outreach
Media Influencer Personalities
The reporters discussed above are mentioned as potential product consumers. They often travel as part of their jobs. However, media types are also important influencers because, obviously, they are in a position to blog, write articles, review and highlight things on morning shows and trade-specific cable shows. We cannot emphasize the importance of this enough.
Start with the list of columnists, journalists, assignment editors, radio personalities and other job titles that represent media influencers. This bucket is a good start, but can scale.
Choose LI groups that these media pros belong to. Again, this is a sampling. There are many more groups for your PPC and/or networking pleasure.
Then choose the publications. We’ve included both travel and mobile-persona specific pubs’ in this bucket, like Travel Channel International and China International Business Magazine, as well as major news outlets like the Washington Post. Though some publications are out of the traveler/mobile persona bucket, they’re included here because we want to communicate the power of this targeting method.
Most marketers don’t understand that inventory to influence users (the media) is also targetable in Facebook, also layered with specific publications. This is so powerful.
#Reporter, reporter, #Columnist, columnist, reviewer, #Editor-at-Large, assistant editor, editor at large, editor in chief, #Editor-in-chief, #Contributing editor, executive editor, electronic news gathering editor, managing editor, senior editor, freelance writer editor, morning show host, #Writer, editor, writer, assignment editor, contributing editor, contributing writer, radio host, #Op-ed, news reporter, business reporter, desk reporter, freelance reporter, professionel reporter, managing editors or television host
Occupational Influencer Personalities
Media types aren’t the only characters with influence. Blocks of groups and occupations speak to the inside of the travel and hospitality industries. Many of them may not travel. Another way of looking at this is that by choosing this approach, we could target those in a position to influence those who might want to buy a battery charger! We call these meta customers.
The professionals who hold these occupations may well influence scores of business travelers and possibly sway them to buy a travel battery charger. Consider the impact if a senior travel consultant includes a subscription-newsletter review of our product, recommending it to the senior travel consultant’s loyal community of fractional-jet-owning, globe-trotting, Monaco-frequenting business-travel freaks who hate when their cell phones run out of juice. This is an interesting twist on shaping a persona. These are some of the LinkedIn occupations. Scale the targeting by finding the same folks in FB.
There are also assorted LinkedIn groups that comprise travelers of various stripes. LI groups are great PPC inventory and fertile places to find relevant conversations. Some of these groups may also include individuals who are influencers. Some appear to be bloggers, travel agency owners and curators of regional networks.
International Outreach Organization Personalities
Yep, Doctors Without Borders volunteers probably hit the road, as do the others in this bucket. American Red Cross Volunteers probably travel and get out in the field away from electrical outlets.
#Peace Corps, #National Peace Corps Association, doctors without borders, usa doctors without borders, doctors without borders refugee camp in heart city, red cross volunteer, american red cross volunteer, red cross or volunteer, #Air National Guard, #United Nations Volunteers, #Voluntary Service Overseas, #European Voluntary Service, #National Guard of the United States, #United States Air Force Basic Military Training, #UN Women, #SOS Children’s Villages
Youth Hostels & Foreign-Exchange Student Personalities
There are no chargers on bicycles. International youth hostel interests seem like a great fit for our traveler persona. So does study abroad.
Convention Center Interest Personalities
This is a super fun bucket for our traveler profiles. Little explanation is necessary.
#Convention center, #McAllen Convention Center, #SMX Convention Center, #Jakarta Convention Center, #Oregon Convention Center, #Dallas Convention Center, #Anhembi Convention Center, #Oslofjord Convention Center, #Colorado Convention Center, #Cox Convention Center, #Philippine International Convention Center, #Gaylord Opryland Resort & Convention Center, #Gaylord Texan Resort Hotel & Convention Center, #Gaylord National Resort & Convention Center, #Gaylord Palms Resort & Convention Center, #Los Angeles Convention Center, #COEX Convention & Exhibition Center, #Rabobank Theater and Convention Center, #Anaheim Convention Center, #Fairfield Arts & Convention Center, #Roanoke Civic Center, #Miami Beach Convention Center, #Sheraton Buenos Aires Hotel & Convention Center, #Long Beach Convention and Entertainment Center, #George R. Brown Convention Center, #Beckley-Raleigh County Convention Center, #Myrtle Beach Convention Center, #Palm Beach County Convention Center, #Prairie Capital Convention Center, #Sacramento Convention Center Complex, #Orange County Convention Center, #Greater Columbus Convention Center, st charles convention center, #San Diego Convention Center, #DeVos Place Convention Center, #Duluth Entertainment Convention Center, #David L. Lawrence Convention Center, #Walter E. Washington Convention Center, sioux falls convention center, hotel convention center, #Rhode Island Convention Center, #Indiana Convention Center, #Jacob K. Javits Convention Center, #Knoxville Convention Center, knoxville convention center, #Las Vegas Convention Center, lodge convention center, #New Orleans Morial Convention Center, mcallen convention center, ms coast coliseum convention center, #Queen Sirikit National Convention Center, #Puerto Rico Convention Center, #Phoenix Convention Center, redding convention center, #Tulsa Convention Center, wildwoods convention center
Now is a great time to discuss the LinkedIn/Facebook “Where are the business people?” debate. Above, there were over a quarter of a million convention center interests. Now have a look at how many of them are NOT hanging out in LinkedIn groups. Obviously, LinkedIn is not the only place for business folks.
NCAA Tournament Personalities
This pot of gold can be layered with the broad traveler persona. You can additionally cull targets down to schools that are in an NCAA tournament at the time. Obviously this inventory can be mapped to numerous channels.
#NCAA Men’s Swimming and Diving Championships, #NCAA Women’s Swimming and Diving Championships, #NCAA Women’s Golf Championship, #NCAA Women’s Cross Country Championship, #NCAA Rifle Championship, #NCAA Men’s Volleyball #NCAA Men’s Swimming and Diving Championships, #NCAA Women’s Swimming and Diving Championships, #NCAA Women’s Golf Championship, #NCAA Women’s Cross Country Championship, #NCAA Rifle Championship, #NCAA Men’s Volleyball Championship, #NCAA Men’s Cross Country Championship, #NCAA Wrestling Team, Championship, #NCAA Division I Men’s Golf Championships, #NCAA Men’s Outdoor Track and Field Championship, #NCAA Women’s Soccer Championship, ncaa athlete, #NCAA Men’s Division I Basketball Championship, #NCAA Men’s Ice Hockey Championship, #NCAA Division I Football Championship