Bye Bye Unfettered Paid-Organic Facebook Inclusion! Awesome While It Lasted!

As many of you know, litigation is forcing FB to allow users to opt out, at the granular level, from sponsored story units that force users into endorsing products to their friends. Our guess is that it will not make that much of a difference. We doubt that most users will understand or care. It will, though, probably dilute, at least somewhat, the unbelievable focus of the ad unit.
Either way, there’s lots of hay to may in FB, especially mashed up with other channels in retargeting systems. Rock on. Psychographic targeting giveth and taketh.


  1. Anon on June 22, 2012 at 12:04 pm

    Wow. 67 words – this isn’t really a blog, but a fat tweet. Put a little effort into your “reporting”…

  2. Lauren Litwinka on June 22, 2012 at 12:24 pm

    Thanks for your comment, friend! In this instance, the post is a brief piece of editorial, not “reporting,” but we appreciate the motivational feedback. Yay! You know, the nice thing about having your own blog is you get to choose what you publish. You can also choose which comments to approve and which to mark as troll-spew spam. Funny :)

  3. Marty on June 22, 2012 at 1:09 pm

    LOL, Lauren,
    Your comment is as much fun as the post.

  4. Jesse H on June 22, 2012 at 1:51 pm

    Lauren your response is simply AWESOME!!!!

  5. Sean Rogers on June 22, 2012 at 7:18 pm

    Enjoyed Marty’s post, and certainly Lauren’s response to snarkonymous.

  6. Lauren Litwinka on June 26, 2012 at 3:19 pm

    @Marty – ^_^

    @Jesse – Why thank you!

    @Sean – Word up :)

  7. Tina on June 26, 2012 at 6:09 pm

    Very useful information for me. I am now a subscriber of yours. Thanks

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