Bye Bye Unfettered Paid-Organic Facebook Inclusion! Awesome While It Lasted!

Posted in Facebook Advertising

As many of you know, litigation is forcing FB to allow users to opt out, at the granular level, from sponsored story units that force users into endorsing products to their friends. Our guess is that it will not make that much of a difference. We doubt that most users will understand or care. It will, though, probably dilute, at least somewhat, the unbelievable focus of the ad unit.
Either way, there’s lots of hay to may in FB, especially mashed up with other channels in retargeting systems. Rock on. Psychographic targeting giveth and taketh.
  • Anon

    Wow. 67 words – this isn’t really a blog, but a fat tweet. Put a little effort into your “reporting”…

  • Lauren Litwinka

    Thanks for your comment, friend! In this instance, the post is a brief piece of editorial, not “reporting,” but we appreciate the motivational feedback. Yay! You know, the nice thing about having your own blog is you get to choose what you publish. You can also choose which comments to approve and which to mark as troll-spew spam. Funny :)

  • Marty

    LOL, Lauren,
    Your comment is as much fun as the post.

  • Jesse H

    Lauren your response is simply AWESOME!!!!

  • Sean Rogers

    Enjoyed Marty’s post, and certainly Lauren’s response to snarkonymous.

  • Lauren Litwinka

    @Marty – ^_^

    @Jesse – Why thank you!

    @Sean – Word up :)

  • Tina

    Very useful information for me. I am now a subscriber of yours. Thanks

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