#AZIMA, #eMetrics, & #AllFacebook! aimClear Summer Speaking Kick-off
aimClear’s Marty Weintraub is about to hit the skies for an eight day social-marketing learning binge! Keep your eyes peeled for Marty in the Southwest, Midwest and West Coast for a fresh assortment of rockstar conferences. Read on for a look at just where he’ll be and what topics he’ll be tackling…
#AZIMA – Thursday, June 21 – Phoenix, AZ
@aimClear’s's first stop will be in the valley of the sun, Phoenix, baby! Marty is set to speak for the Arizona Interactive Marketing Association (AZIMA), and his presentation, “How To Do Killer Facebook Ads: Radical Social Targeting” will inspire online marketers to take their social advertising to the next level.
It is set to be an awesome evening at the Scottsdale Hilton. An action-packed night of networking, dinner and a keynote that will empower interactive marketers to uncover strategies and tactical opportunities in social advertising and understand how persona modeling can yield remarkable results. For dessert: Tips to identify new channels and KPIs for measuring marketing success Marketers will leave this event with a better understanding on how to target their “whole customers” and how to define, identify, target, and reach them.
#eMetrics – Monday, June 25 – Chicago, IL
Next stop, Chicago-land for eMetrics Marketing Optimization Summit at the Hyatt Regency McCormick Place. This conference is going on “eleven years of finding the best and brightest to deliver the wit and wisdom of marketing analytics [which] means every session is insightful and impactful.” The two-day event is for the data-driven marketer looking to turn data into insight.
Marty is set to address social KPIs and the new age of data-driven community management. He’ll tackle how community managers can leverage data to make friends and influence people. Marty will also provide awesome techniques for authentic friend-making, content aggregation and setting realistic KPIs. He’ll be in great company, with brands such as Hyatt Hotels, American Express and Accenture represented by some excellent keynote speakers. Together, they’ll discuss how to deliver relevant multi-channel experiences to drive business, how to make the most of media mix models, and many other progressive online marketing topics.
#AllFacebook – June 28-29 – San Francisco, CA
Last but not least, Marty will descend on the California Bay Area for the AllFacebook Marketing Conference at The Westin San Francisco Market Street. Attendees will be immersed in, go figure, “all things Facebook.” They’ll learn how to take advantage of Facebook’s pulsing 900+ millions users to build brands, engage prospective customers, and deliver revenue-generating results.
Top-notch speakers representing powerhouse brands such as Hearst, Adobe and eBay, among many others will provide best practices and cutting-edge strategies to leverage the power of Facebook.
Marty will examine how marketers can explode their Facebook strategy, both organic and paid by mining deep Facebook tactics from search history, as search and social are inexorable related. Community managers will learn techniques for mapping search history to Facebook, how to locate viral Facebook conversations using Google and much more.
And with that, a busy June will come to a close! But have no fears, many aimClear staffers will be back on the road in July and beyond to share their marketing wisdom. So look out for us at a local, national or international conference coming to your town soon!
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