Why #SESNY Is A Big Deal To Me
Ah, it’s New York City in mid March. Winter is letting go, surrendering its fickle East Coast grasp and there is a delightful hint of spring in the air. It’s an amazing time to stroll Central Park, browse current MOMA exhibits, watch local “wildlife,” catch some incredible jazz at Birdland, Iridium or The Village Vanguard. I know…let’s grab some sushi in Chinatown, go NOHO Cuban or family style sit-down in Little Italy.
SES New York is an original power-online marketing industry conclave. This is my sixth installment of #SESNY and the fifth year in a row I’ve had the distinct privilege of speaking (Count ‘em, FIVE). So much is different now. So much is the same. Now the falafel stands have Facebook page promotional signs hanging off their stainless steel frames. Social media is a dominant force. SES remains as it ever was. Though we attend about 20 conferences a year, this one is special…something to look forward to every year, evergreen and reliable.
SES New York is the undisputed Grande Dame Of Online Marketing Conferences. Founded by Danny Sullivan in 1999 when he was Editor of SearchEngineWatch, the American conferences (New York, San Francisco & Chicago) are now lovingly molded by Marilyn Crafts and the Incisive Media team. We come here to learn what’s new, next, exciting, scary and essential in our field. #SES New York has a stately, dignified luster and history rare in our barely 20 years old Industry. Ah, SES New York, it’s so good to be back in your arms.
When I first attended SES New York, I covered the conference as a blogger. I started speaking and aimClear began bringing teams of bloggers to cover in 2008. Since them, we’ve published 86 posts live from this place, not including a number of pre-SES interviews with speakers. In later years we became more focused on tweeting and other realtime coverage. Over a dozen wonderful writers have graced our coverage over the years. Here’s a retrospective of aimClear’s SES New York blog posts, live from the gilded Hilton halls, over the last five years. Watch for our ongoing coverage of this 2012 installment over the next three days.
aimClear to Attend Search Engine Strategies Conference, New York 2007
Maximizing the Business Benefit of Conferences and Trade Shows
Link Baiting and Viral Marketing
SES New York 2007 Day 1
youTube Organic Prominence for Brand Names
SES Keynote Conversation with Steve Berkowitz
SES New York Day 2, SEO Through Blogs & Feeds
SES NYC After Hours with Efficient Frontier
Squidoo, an Emerging Social Media Channel
Rand Fishkin’s Yellow Shoes
Day 3, Social Search Overview at SES
aimClear at SES New York 2007 in Pictures
Top 7 Reasons I love Search Marketing Conferences
Day 4 SES Tracks: Organic, Vertical, Agencies, and Site Clinics
Rand Fishkin’s Yellow Shoes, the Truth Revealed
Search Marketing in a Regulatory Environment
SES NYC: Total Search Marketing Immersion
Happy SES New York 2008 St. Paddy’s Day!
Critical Context in Analytic Data: Captain Kirk, Mortality Rates & Red Shirts
Asian Markets: 900lb Global Search Gorilla
Latin America, Australia, and Asia! The Emergence of Global Search
Search Landscape in The UK & Europe, SearchEngine Strategies NYC 2008From Camel’s Eyelids to Auto-geolocation: the Future of Mobile and Local Search
Expect Barking Cats? Customers Redefined
SES New York Day 2 … Start Your Engines!
Local Search, a Different SEM Creature
Happy Birthday Google Website Optimizer! What’s New With You?
Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES
Cookies, Milk & Kramer Part 2: Converting Visitors To Buyers @ SES
SES Focus: Local Search Marketing Tactics
Basketball Players, Assists, and B2B Tactics
Battle for Mindshare & Positioning! Big Brand Search Strategies
WHAT is Social Media Marketing Good For Anyway? Part One
Blogging Boogeyman: WHAT Is Social Media Good for? PART 2
Authority Building, Media Mentions, & the “Bounciblity” of Sports Bras
State-of-the Art: Trends in Mobile Search
The Pinocchio Effect: Site Clinic with Matt Bailey and Jennifer Laycock
This Is My Brain On SES…
Narrowcasting, Kitchen-Sink ID3, End to End Podcast & Audio Search Optimization!
SES Thought Leaders Discuss The Future Of SEO
Global Site Launch? Don’t Bite the Wax Tadpole!
Evolve or Die! Next Gen. Business Models at SES
The Imperative: Successful Site Architecture
Will “Google” Still Be a Common Verb in 5 Years
Bad Economy? Party Like 1999, Market Like 2009
Universal SERPs: Vertical Detail in First Results
Herding Scaredy Cats: B2C Search Strategy-2009
Landing Pages: Test,Tune & Test Even More!
Thinking Outside Sites: Branding Without Borders
SES New York! Grand Lady Of SEM Conferences
SearchWiki, Served Best With Lamesauce T-Shirt
Ads All Up In Yo Facebook @ SES New York!
Super Ultimate Link Power Part 1: Search Engine Reps
Super Ultimate Link Power Part 2: Search Marketers
Opportunities, Reality & Display Ad Evolution
8 Best Practices For Serious SEM Marketing Plans
Welcome Search Newbie Friends: SEO 101 at SES
Paid Search & the Future of American Politics
Search Marketing 101: the Basics For Beginners
In Social Media – Size Really Does Not Matter
aimClear/Clix Times SQ SchmoozeFest Tonight!
Brands Find Social Media Irresistibly Sexy
New Adwords UI, Happy SEMs & Awkward Clapping
Reputation Management & Swimming With Sharks
“Massage” PPC With “Not So Clear-Cut Methods”
2009 Social Media Optimization: Back to Basics?
Win iPods®! Play aimClear #SESNY Twitter Game!
SchmoozeFest #SESNY: Rubbing Elbows in Style
Nice Assets Baby! Leveraging Digital Content For Universal SERPs
Beyond “Great Content,” How to Be a Link Magnet
My SES New York 2010, Day One Memory Book
What To Do When “The Man” Gets You Down (in the SERPs)
Analytics Pioneer John Marshall On Using Data Well
How to Build a Terrific In-House SEO Team
Eye Tracking Research, All It’s Cracked Up to Be?
SEO Still Drives Awesome Traffic, Show It Some Love
#SESNY 2010: Don’t Be Negligent, Carpe Display
Automating Twitter: Can Humans & Robots Tweet in Harmony?
Jumping Through Hoops: Enterprise Level SEO Tips
6 Reasons Why SES New York Is Quintessential
#SESNY ’11: aimClear’s At-A-Glance Agenda
Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY
How to Track Social Media Metrics Like A Rockstar
Tips For Targeting Latinos Online: New @ #SESNY
Panda Watch! #SESNY’s Google Spankfest Round Table
Here’s to you SES New York, grand lady of search marketing conferences. You’ve changed over the years, even had a heart transplant in 2008. Still, the essence of marketers gathered from all over the world and converging in New York is the stuff of history, depth, learning and magical connections. There is no city in the world like New York and #SESNY remains unique.