The world of online advertising recently has seen a dramatic increase in phishing attempts by fake Facebook and Google ad reps. Anyone involved in online marketing may have received these
Apple has announced iOS 14 changes, leading to much speculation about its impact on the ways marketers collect and process Facebook conversion tracking, including the use of the Facebook pixel.
After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back
Asset customization is essential and there are a variety of ways you can go about customizing your assets to improve performance. Customization ensures that your ad can run in as
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this Friday Fireside chat we discuss paid search
Chatbots are cool. They can totally rock marketing programs. They require deep thinking and strategy. AND…chatbots are confusing as heck and can seem like a huge risk. At the same
It’s no secret we’re bullish on Instagram Story Ads, but one of the biggest hurdles for advertisers has been the creative format. Unlike feed ads, which can somewhat seamlessly blend
With the conference season in full swing, it’s always eye-opening to revisit presentations we’ve shared around the world. Hardly a year goes by in digital marketing where you don’t look
If you still aren’t convinced you need to dive headlong into Instagram Story Ads, I don’t know what to tell you. Well, actually I do, because I already did just
The word “storytelling” conjures up a lot of different images for people – probably the least of which is an advertisement. But, as video ads have moved from something you
