As usual, Facebook has quietly rolled out a significant new feature. Now we have the [groovy] ability to distribute ad traffic to various internal destination landing pages! This introduces
amazing interesting possibilities to marketers. The new destination URLs are Resume, Timeline, All Activity, Messages, Photos, Likes, Maps and Notes pages.
Stay tuned and our aimClear team will report results and idiosyncratic quirks of the new capabilities. For now, it’s like waking up to Hanukkah in March. Let us know what you think of these changes.