Facebook Targeting Alert! Gaming the Grid with Power Editor? OMG, RLY?!

Posted in Facebook Advertising, Facebook Demographic Research

Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.

Currently, marketers can only take advantage of this new targeting feature with Facebook’s Power Editor, as we can see both the Precise Interest and the Broad Categories options…

…whereas in Facebook’s Targeting UI, users have to select to switch between the two. So, what makes this new (?) Power Editor Targeting even more powerful? It uses the “and” operator, not “or.”

Check this out: Here we are targeting Facebook Users who are Precisely interested in Danny Sullivan, Search Engine Land, Search Engine Watch, SEOmoz, and more. That’s a nicely sized segment of 30K+ Users.


Next, we’ve targeted Small Business Owners using Facebook’s Broad Category targeting– a giant segment at a whopping 5+ million users!

Using Power Editor, we can now combine these two targeting grids into one seriously targeted segment: small business owners who are also interested in SEO/SEM online publications and conferences for a tidy target of about 15K+ Facebook users. Here’s our segment for marketing aimClear’s® Facebook Marketing Intensive at #SMX West.

Killer improvement, Facebook. Just Killer.

  • Ian M

    I would LOVE if this were in fact true! Unfortunately I don’t see this option in the UI. I’m keeping my fingers crossed…but this is also why I don’t trust the Power Editor and actually stopped using it. It doesn’t often speak directly with the UI. Please let me know if this ends up working for you though!

    • Marty Weintraub

      @Ian M: The option is only available in Power Editor, but you can see the segmenting in the UI, once uploaded. If you don’t use Power Editor you won’t be able to access this. BTW, we’ve had terrific luck with PowerEditor. It’s not perfect but for account setup, duplicating, editing, etc… it’s a fantastic utility.

  • Ian Mackie

    Great! We have Power Editor…time to give it another go!

    • Marty Weintraub

      @Ian Mackie: Good luck. It’s appears to be well worth it for what looks like a serious targeting focus tool. We’re testing now and will share the results. Thanks for stopping by. Let us know how it goes.

  • Marty Weintraub

    UPDATE: We’ve heard from inside contacts that this IS an official feature, just released on the API. Awesome! We’ve been wishing for the AND operator for years. We’ll take it. Thanks FB.

  • Walker Lewis

    I’ve been waiting for this for three years. WOW this is a big deal.

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