A new year calls for a new look… at least, that’s what any hot-blooded fashionista will tell you. Here at aimClear, we’re embracing that concept and mapping it to, among other things, our Facebook Marketing Intensive— just in time for it’s one year anniversary, to boot.

Yes, it was one year ago we unveiled our full-day workshop on the stage of #SMX West. The aimClear team is stoked to return to sunny San Jose, armed with an exciting new curriculum brimming with even more hot, juicy, actionable takeaways in a radically revamped agenda. This is one Facebook Marketing Intensive workshop not to be missed.

Mark your calendars for Monday, February 27 if you’re interested in joining the party. Our panel of accomplished international Facebook marketers are ready to rock it from breakfast til happy hour, tackling everything from “free” organic optimization tactics to paid “Facebook Ads” advertising best practices, in-depth demographic research and tips for harnessing Facebook’s massive online community to achieve well-established KPIs.

This is a ticketed event, so be sure to register today for a seat at mama’s table. Read on for a closer look at our newly remodeled workshop agenda, along with descriptions of each crowd-engaging module.

Facebook Demographic Research & Guerilla Targeting: Tally-ho! We’ll kick off the day getting down ‘n dirty with demographic research that incorporates both traditional search and emergent social channels. You will learn to leverage search to find and mine social users by conversations, tap into search history to develop deep social strategy, as well as create and target killer social segments advised by fertile watering holes identified by search. Are we noting a trend here?

Establishing Facebook Marketing KPIs: Our classic look at the art of attainable Key Performance Indicators (KPIs), with an intensified focus on how search affects social (there it is again!). This is an end-to-end journey, from understanding to establishing to achieving marketing KPIs that span Facebook, YouTube, Twitter, PR, SERPs, blogs and more.

Community Management: We start with kindergarten principles (e.g.: why sharing is important!) and escalate to DEFCON 1 (dealing with intra-community bloodshed and brand reputation crises). Along the way, we’ll take a look at holistic friending best practices and case studies, as well as tips for cross-channel promotion that won’t irritate your fans. #UsingHashtagsOnFacebookMakePeoplePuke #DoNotDoIt #FunFact

Specific modules include:

  • Curate & Aggregate! Industrial Strength Content Sharing For Powerful Community Managers
  • Holistic Befriending in Facebook: 36 Ways to Make More Social Media Friends Who Matter
  • Facebook Crises Management! Dealing with Intra-Community Bloodshed

How To Buying Fans For Fun & Profit: Feast on a wealth of case studies on “buying friends” and explore the real meaning and value of a CPF (Cost Per Friend).

Killer Facebook Ads: Full Contact! This is where we went seriously nip/tuck-tastic. In addition to a keen emphasis on how Facebook Ads impact search, we’ll also tackle:

  • Killer Facebook Ads: Account Structure & Optimization
  • Killer Facebook Ads: How To Write Ads like a Rockstar
  • Killer Facebook Ads: Choosing Images That Scream

Sponsored Stories & Other Fantastical Social Facebook Ad Unit: Saddle up for a look at Facebook Sponsored Stories– the perks, the possibilities, and everything in between.

Decoding Facebook’s EdgeRank & Organic Visibility: We’re cracking open the black box known as EdgeRank, Facebook’s ranking algorithm… to the best of our ability. Expect useful tips and insider advice for how to inspire and harness community engagement, effectively increasing organic visibility in search and social.

Digging Deep In Facebook’s Insights & Mining Organic Analytics: You can’t achieve goals unless you set them, and you can’t know to what extent you’re #winning or #sucking without some form of analytics. We’re going to dig into Facebook’s organic analytics platform, Insights, exploring various combinations of metrics including engagement and demographic statistics that will help transform insight into action.

    The Great Big Glistening Tremendously Tricked-Out Book of Tools: We’re rounding out the day with a filled-to-the-gills guide sure to be your definitive resource for marketing in the social space and calculating ROI. Listening tools to page management tools, mainstream to maniacal, free to enterprise-level, you’ll come away with a rich understanding of how to construct a social analytics toolkit, pros and cons of toolsets, confidence about what is measurable and what is not, and a common framework to evaluate different tools.

    Remember to register lickity-split for Early Bird rates on your pass for #SMX West and aimClear’s Facebook Marketing Intensive.

    Did we mention workshop attendees will each win a free copy of “Killer Facebook Ads” (Wiley/Sybex 2011)? Sweet deal 🙂

    Already signed up for the main event? Keep your eyes peeled for our own Marty Weintraub, Merry Morud, and Manny Rivas, set to storm the stage during #SMX speaking on a slew of savory top-shelf topics.