Posted by Marty Weintraub on December 30th 2011 in aimClear | Be the first to comment!
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Yes, we know. This is not a “landing page” landing page. That’s because, in this case, a “Conversion” means simply to have an opportunity to meet you on this page. You seem pretty intelligent. We’re sure you can find the “Contact” links on the page if so inclined. Welcome! As aimClear celebrates its five year anniversary, following August’s much anticipated move to our incredible new office, In January we’re unveiling a branding campaign, mostly for the fun of it.
The campaign’s KPI is brand awareness, centered on aimClear’s social media marketing strengths:
-Brutally Focused Demographic Targeting & Message Testing
-Holistic Multi-Channel Community Management & Training
-Killer Creative, Seasoned Content Marketers
-Best-In-Class-Social PPC. Literally, We Wrote The Book
-Holistic Integration With Paid & Organic Search
-Multi-Channel ROI/CPA Tracking
-Strong B2B & B2C PR Roots
-Enterprise Grade Scalability, Proprietary Methods
-Fanatical Devotion To KPI-Motivated, Data-Driven Online Marketing
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Posted by Marty Weintraub on December 26th 2011 in SMX Israel | 1 comment
On January 15, 2012 I will kick off aimClear’s intense 2012 conference speaking schedule by moderating and presenting at SMX Israel 2012. I am honored to say the least. The venue is the Inbal Hotel, one of the finest hotels in all of Jerusalem, located near the Old City and Liberty Bell Park. The sessions will be programmed and hosted by our good friend and Conference Chair Barry Schwartz (@RustyBrick). You’ll find the agenda and registration information over at SMX. There’s still plenty of time to plan and we hope to see you there.
Barry is the Executive Editor of the Search Engine Roundtable, the News Editor of Search Engine Land, former News Editor at Search Engine Watch and the President of RustyBrick, a web development firm based in New York. Barry is often cited in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, News.com, Publish and more. Simply put, Barry is a consensus pioneer of the online marketing news space as we know it.
Over the last few years, this Israeli Israeli marketing conference has evolved from relatively informal annual gatherings to arguably the premier Middle Eastern search and social conclave. How that came to be is a cool story. Recently I had a chance to interview Barry about SMX Israel, his brainchild. Here’s what he had to say! Read the rest of this entry »
Posted in SMX Israel | 1 Comment »
Posted by Marty Weintraub on December 18th 2011 in Social Media | 3 comments
The concept of being social and engaging communities has been around a lot longer than “social media.” Today I was hooked by a vanity bait mechanism I helped create more than 15 years ago, in my role of Creative Director of a CBS affiliate station in Duluth.
Imagine my surprise to see my daughter on television this morning! Her school’s choir was singing on the local CBS affiliate’s Sunday morning news show. There she was! The show featured choirs from a number regional school systems. Awesome! My kid was on TV. I reached for my cell phone and started calling local family and friends.
“Tune in now,” I encouraged! “She’s on TV!” My fatherly buttons were bursting as I called, tweeted, DM’d and otherwise recruited viewers for the local weekend morning news show, realtime. Then it hit me! Read the rest of this entry »
Posted in Social Media | 3 Comments »
Posted by Marty Weintraub on December 17th 2011 in Social Media | 1 comment
IU basketball fans must be among the most engaged on earth. Just watch Twitter. Last week Indiana University’s Hoosier Nation was totally screaming, abuzz at IU’s stunning upset of (previously) #1 Kentucky. I saw some retweets among my community that highlighted an incredible reality: These days sports fans don’t just yell at the players in the stadium or at their television sets. They yell at each other on Twitter, at the speed of rabid emotion! Read the rest of this entry »
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Posted by Lauren Litwinka on December 9th 2011 in aimClear, Speaking Engagments | Be the first to comment!
Hard to believe, friends, but 2011 is right about coming to a close. It seems like just yesterday, we were heading to beautiful Park City Utah, where aimClear’s Marty Weintraub spoke to enthusiastic marketers about the evolution of social signals’ effect on search engine rankings. Search Insider Summit, A Sweet Journey Home recounted a memorable time at a conference we so enjoyed last year, and we’re excited to announce Marty’s return to the Beehive State to keynote MediaPost’s must-attend online marketing event. Read on for the full scoop. Read the rest of this entry »
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