aimClear® Search Marketing Blog

Welcome to #SESCHI! The Hyatt Regency Hotel in downtown Chicago is bustling with the sound of caffeine-buzzed marketers hustling to and fro on the scene of Search Engine Strategies trying to decide which session to attend all while trying to steal the best seats in the front row… or maybe that’s just me.

After an eye-opening morning keynote with Mikel Chertudi, Senior Director of Marketing at Adobe (on the money traps and mistakes a lot of “guilty” and “wishful” marketers fall victim to and the questions every aspiring successful marketer must ask about their efforts in order to ensure the marketing budget is not squandered on poor choices and lack of clear objectives, if you must know…), some of us launched into the Winning! Measuring Social Media Success session. Moderated by Jason Yormark, VP of Marketing and Social Media for Strategies 360, and featuring speakers Tami Dalley, Director of Insights and Analytics for Buddy Media and Eli Goodman, a self-proclaimed Media Evangelist for comScore, Inc., the panelists walked the crowd through various practices in social media measurement. Keep on reading for the nitty gritty details! Read the rest of this entry »

Ah, SearchEngineStrategies Chicago has commenced and the feeds are jamming! One hallmark of SES conferences is the virulent tweet stream of fantastic insights, anecdotes, data and other brilliant tidbits that titillate and tantalize via Twitter for all the world to consume in a learning frenzy.  For those online marketers who were not tuned into the #SESCHI hashtag all day, here are some of our favorite tweets from day one

By far, my vote for awesome tweet of the day came from our friend Kevin Lee. The fact that his new baby daughter can be considered an “#SES baby,” because she was born during SES, speaks to the lovely family-dynamic amongst online marketing community members. Congratulations, Kevin!

Here’s a tasty sampling from today’s highlight reel of tweets from SES Chicago, complete with fab’ bite-sized morsels for easy consumption. Enjoy! Read the rest of this entry »

Ah, competitive intelligence. It’s got to be one of the most alluring aspects of online marketing, requiring the typically upstanding online marketer to get down ‘n dirty with delicious data and illuminating insight on the competition. Yes, for a certain portion of our day, we marketers get to kick off our work shoes and lace up combat boots, loosen our ties and don green berets, as we sneak through the forests of the Interwebz in search of information we can leverage to exploit competitors’ weaknesses and pounce on areas of opportunity… in short: get a leg-up in a dog eat dog world.

Those who stuck it through Day 3 of last week’s #PubCon Vegas were in for a sweet session devoted specifically to top-shelf Competitive Intelligence Tools & Tactics. Jane Copland, Search Marketing Consultant, Ayima Search Marketing, Matt Siltala, President, Dream Systems Media and Michael Streko, Co-Founder / Owner, KnowEm LLC each took the stage and shared their favorite tips, tactics, tools and takeaways on how to spy in cyberspace with sophistication. For those unable to *cough* make it to the conference due to a late night of partying catching up on work emails, we decided to showcase the gems here for you to consume at your leisure. Read on for the full effect. Read the rest of this entry »

Any seriously social online marketer will tell you that, for better or worse, life never slows down. Right as you wrap up one project, another one begins. While this client engagement winds down, that one skyrockets out the gate at full-force. And just when you come down off off the figurative high of a week in Las Vegas, soaking up deep knowledge from thought-leaders and networking with industry pals in the middle of a jewel-studded desert, it’s time to head to another shiny city for another week at another beloved conference.

For the aimClear crew, the next stop on our 2011 conference calendar, which last week took us to #PubCon, catapults us now to the Windy City for Search Engine Strategies Chicago. From November 15-17, the Hyatt Regency will be home to dozens of eager professionals from all walks of the online marketing industry. Among them, our own Marty Weintraub, Merry Morud, Erica Sendros and Megan Lichty will be in the crowd – presenting, moderating, and covering the event. Read on for a closer look at their schedules, as well as a sneak peek at our friend Lisa Buyer‘s special PR workshop. Read the rest of this entry »

Welcome back to aimClear’s coverage of #PubCon Vegas 2011! After an inspiring opening keynote with Leo Laporte, the morning of Day 1 launched in warp-speed fashion towards the first round of sessions. Salon B of the lux Las Vegas Convention Center housed a special treat for those interested in the crossroads between search and social, an intersection of increasing value and significance to any serious online marketer.

Search engines are some of the granddaddies of the Internet, and social media, once (arguably) perceived as the trendy-edgy-nose-pierced-teen-punk on the block, has blossomed into a sophisticated, powerful, influential and beloved friend. Savvy to the global use (and continued growth) of social media, search engines get that they have to pay mind to social media if they want to continue to be relevant to users. If search engines recognize this, you better, too.

John Ellis,CEO and Owner, Crescent Interactive, and Michael Gray, President, Atlas Web Service joined forces to dish out tip-top tactics, techniques and best practices for making sites more SEO-friendly social media friendly. aimClear live-tweeted this session via @beebow. Read on for the full scoop. Read the rest of this entry »