Vegas, Baby! aimClear to Speak, Cover, Party @ #PubCon ’11

Posted in PubCon Vegas, Speaking Engagements

Well kids, it’s that time of year again! When hardcore search nerds and beloved tech rockstars from every walk of the online marketing industry flock to America’s playground and gear up for a week of keynotes, in-depth sessions, discussion panels, mad-crazy networking events, and a little R&R along the Strip. Yes, it’s time for a true obligatory-must-attend conference: PubCon Vegas, baby.

During November 7 – 10, the Center South Hall of the lovely Las Vegas Convention will be overrun with our kind of folks ready to soak up some serious knowledge. Marty Weintraub (@aimClear), Merry Morud (@MerryMorud), Lindsay Schleisman (@lindsaylorraine), Molly Ryan (@mollycryan), and yours truly, Lauren Litwinka (@beebow) are heading west to Sin City, where we’ll represent the aimClear team in style – up at the podium and in the crowd. Marty will drop some brain-bombs during the Keyword Research, Selection and Optimization, Facebook Today, and How SMBs Can Use PR Campaigns to Grow Traffic sessions while us gals tear up the Twitersphere with live coverage comin’ atcha straight from the show.

Read on for a closer look at Marty’s panels and the sessions that are really catching our eye.

Keyword Research, Selection and Optimization
Day 2 – Weds. Nov 9 – 11:30 am – 12:45 pm

Ken Jurina, Marty Weintraub, and Amanda Watlington (under the moderatorship of  Wil Reynolds) will take turns sharing their two cents on the importance of deep keyword research, systematic testing of keywords to understand which work and which don’t, as well as tools on the market that can help automate and streamline the process.

Facebook Today
Day 2 – Weds. Nov 9 – 3:15 – 4:20 pm

Marty Weintraub, Dennis Yu, Michael Verghios, moderated by Alison Zarrella, will tackle the beast that is Facebook. With over 750 million registered users and a constantly evolving UI / platform features, it’s important to stay current on FB if a successful social media marketing campaign is on your priority list.

How SMBs Can Use PR Campaigns to Grow Traffic
Day 3 – Thurs. Nov 10 – 10:15 – 11:30 am

Marty Weintraub, Lisa Buyer, Adam Riemer, and moderator Joe Laratro will be on board for this hybrid session, addressing the significance of online PR in relation to organic SEO. Each speaker will take turns sharing advice and tactics for leveraging online PR to boost traffic links and ultimately, conversions.

As for the aimClear gals – our schedule isn’t quite as fixed. But here’s a look at some sessions we definitely hope to hit up, live-tweet, and who knows – maybe even blog, for the readers at home to enjoy at your leisure.

  • Graywolf SEO & Social Media
  • SEO: Hot Topics & Trends
  • How Do You Optimize for Universal and Personal Search?
  • Best Tactics in Landing Page Optimization
  • Real World Winning Tactics for Content Creation and Marketing
  • Reputation Management
  • Increase your post-click conversion performance
  • Twitter & Social Media from the PR Experts
  • Cross Over Between Social Media and Search
  • Smart Organic Keyword Research and Selection
  • Facebook Marketing
  • Social Media Optimization & Conversion on FB
  • Neuromarketing
  • Facebook Today
  • Leveraging Blog Comments & Reviews
  • How SMBs Can Use PR Campaigns to Grow Traffic
  • Online Brand MGMT Strategies
  • Competitive Intel Tools & Tactics
  • Post-Click Marketing: Landing Page Optimization
  • Current SEO and Google, Facebook Marketing
  • Navigating The Complex Social Media Marketing World
  • Keyword Research, Selection and Optimization
  • SEO Design & Organic Site Structure
  • Integrating Social Media Into Overall Marketing Plan
  • Social Media, Press Relations, & Brand Management
  • Modern Marketing Plan Start To Finish
  • Facebook Today
  • Google Analytics
  • Convergence of Online Marketing and Analytics
  • How SMBs Can Use PR Campaigns to Grow Traffic
  • Online Brand Management Strategies
  • Community Building
  • SEO 2011Social Media Measurement and Signals
  • Legal Issues of Domain Names and Trademarks
  • Twitter – Latest Topics and Trends
  • Twitter and Social Media from the PR Experts
  • Best Tactics in Landing Page Optimization
  • Protecting your Brand – Competitive Intel
  • Social Media Measurement and Signals

Okay… so that might seem like the entire session schedule across the three-day conference, but it’s actually not even close. And if this sprawling list does anything, it illustrates the awesome variety PubCon has to offer attendees.

Will you be attending PubCon? Toss an @mention our way – we’re always excited to meet new people, high-5 and whatnot.

Hope to see you there :)