aimClear® Search Marketing Blog

The explosion of socially-minded Internet users intent on updating their status and sharing every thought on Facebook is booming at nearly 750 million. As the ravenous community manager stalks after furthering organic reach and feral advertisers hunt for a perfectly targeted audience, Facebook is home to the quest for all social media gurus intent on achieving the cutting edge. Call it an addiction, a lifestyle, or a mere avenue of connection, but with cut-throat targeting capabilities, affordable CPCs, and a bean-stalk-like growth, Facebook is in a class of its own.

Whether you’re still crawling along the intricate Facebook interweb or a seasoned marketing professional, aimClear’s Facebook Marketing Intensive workshop at SMX East in New York City is where it’s at. We’ll deliver actionable tactics for how to best integrate the traffic-driving power of the Facebook community with “free” optimization techniques and paid Facebook advertising, among many other things. Is your appetite whetted? Read on for more details after the jump! Read the rest of this entry »

Unless you’ve got a time machine, it’s not always realistic to achieve a sustainable CPA (cost per action) by way of paid cost-per-click online marketing channels alone. This post offers a pragmatic multi-channel scenario to prove the significant financial benefits of SEO, social media, and public relations for CPA-pumping traffic and conversion.  Read the rest of this entry »