Posted by Manny Rivas on August 16th 2011 in Keyword Modeling, Keyword Research, SES San Francisco | 1 comment
Welcome back to aimClear’s continuing coverage of #SESSF. Keyword research is a primary cog in PPC and SEO systems alike. There is no question, leveraging intent-based semantic insight for prospective customers can directly influence lift in the bottom line. Over the past year, though, the addition of Google Instant and intent-based Bing search results has made it necessary to revisit the keyword research process and adapt it to meet new standards.
Bill Hunt, President of Back Azimuth Consulting in his solo session Advanced Keyword Modeling looked at using keyword research data oftentimes pinned against organic and/or PPC keyword performance to determine success and opportunity. He examined several reporting formats and concepts that showcase keyword data in a way that yields results. At a very high level, this process is about conceptualizing how the data you have available whether from keyword suggestion tools, historical PPC performance or the recently altered search engine result pages (SERPs) can be organized, segmented and classified to best give insight into new opportunities. Read on for the full scoop. Read the rest of this entry »
Posted in Keyword Modeling, Keyword Research, SES San Francisco | 1 Comment »
Posted by Lauren Litwinka on August 16th 2011 in SES San Francisco, Social Media Marketing | Be the first to comment!
Welcome to aimClear’s coverage of #SES San Francisco 2011! Feeling blue over your company’s lack of funds for social media? Lusting over the top quality video production and team of whip-smart writers employed by Old Spice? Overwhelmed by the rich world of social media marketing and all the heavy-weight competition?
Fear no more. Search Engine Strategies San Francisco, affectionately abbreviated #SESSF, to the rescue!
Convincing your boss of the potential benefits and virility a well-planned, well-executed social media marketing campaign can offer is not always an easy task. Factor in an already-tight budget across marketing and tech departments, the TLC social media deserves can quickly become lost in the shuffle. The good news is there are a plethora of tools and strategies at your disposal, many free, or reasonably low cost, that can help drive traffic, generate brand awareness, and foster engagement between brand and community.
Day 1 of #SESSF kicked off (post-keynote) with a team of social-savvy pros ready to share their two cents on the cost-effective social media solutions the world (wide web) has to offer. Moderator Christopher Heine, Staff Writer, ClickZ News, introduced speakers Nathan Bransfordt, Social Media Manager, CNET/CBS Interactive, Jeffrey Harmon, Chief Marketing Officer, Orabrush, and Greg Jarboe, President & Co-founder, SEO-PR, and away we went. aimClear live-tweeted this AM-sesh via @beebow. Read on for the full round-up. Read the rest of this entry »
Posted in SES San Francisco, Social Media Marketing | No Comments »
Posted by Molly Ryan on August 15th 2011 in SES San Francisco | 2 comments
Hot off the press! aimClear is proud to announce this week’s release/introduction/liberation of Killer Facebook Ads (Wiley/Sybex 2011) at #SES San Francisco. This cutting-edge international marketing book is a practical, no-nonsense guide on how best to leverage all things Facebook, written by aimClear CEO Marty Weintraub, online marketing beast.
Focused on sharing aimClear’s internationally known targeting mojo, killer creative and work flow hacks, early reviews are overwhelming positive. There is a $25.00 Facebook Ads credit coupon in each book. Marty will be signing books at SES’s Meet the Authors Networking Lunch, 12PM – 1PM PT on Tuesday August 16th at Moscone Center.
The eager (naive?) willingness of Facebook users to share all kinds of information about themselves, their friends, family and sometimes their foes has made it an advertiser’s dream and a major platform/tactic for supporting any kind of branding, sales, public relations and/or marketing campaign.
Killer Facebook Ads includes dozens upon dozens of insider tips and tricks, practiced and perfected by some of the most creative online marketers in the world. If you are curious about Facebook advertising A, all the way to Z, then this book is for you! Covering everything from fundamental techniques to super advanced tactics, Killer Facebook Ads does not skip a beat. Don’t believe us? Read the rest of this entry »
Posted in SES San Francisco | 2 Comments »
Posted by Lauren Litwinka on August 12th 2011 in SES San Francisco, Speaking Engagments | 3 comments
Ahhh, San Francisco. We’ve left our heart there many a time. Perhaps that’s why we always find our way back there– more often than not, just in time for
Search Engine Strategies San Francisco. Affectionately tweeted #SES SFO, many a search marketer regard this West coast expo as must-attend, with keynotes, presentations and round-table discussions from luminaries
a la Bruce Clay, Crispin Sheridan, Michael Gray, Cindy Krum, Lee Odden, Debra Mastaler, Christine Churchill, Richard Zwicky and dozens more.
From the aimClear team, Marty Weintraub, Manny Rivas, Joe Warner, Erica Sendros & Lauren Litwinka (yours truly) will travel to sunny San Fran for a full week of tweeting, blogging, speaking, and of course… networking. Read on for a closer look at our #SES SFO schedule. Read the rest of this entry »
Posted in SES San Francisco, Speaking Engagments | 3 Comments »
Posted by Marty Weintraub on August 12th 2011 in Facebook Advertising | 4 comments
Over the last couple of days, Facebook Ads quietly deployed a targeting feature that consolidates some social inventory. Think of the new hashtag operator as a social segment phrase match concept that rolls up tightly related interests (“Topics”) up under one expression. The new capability, available in the stock Web UI, should prove useful to advertisers’ workflow and the organic demographic research process. Read the rest of this entry »
Posted in Facebook Advertising | 4 Comments »
